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AMP in Email: Everything you need to know about it
Google launched the Accelerated Mobile Pages (AMP) Project on 7th October 2015 as an open-source technology that was designed to enhance the website performance and user experience on every device regardless of the screen size. It is a framework of HTML, CSS, and JS with speed and performance optimization. Gmail holds the credit...
Understanding Emails in Dark Mode for Apple (and Optimizing it)
The dark mode is one of the most visibly prominent features in Apple’s MacOS Mojave. It is considered to be one of the most radical changes that Apple’s interface has undergone in its operating system since the inception of Mac OS X in 2001. Dark mode, as the name itself suggests is a setting that […]...
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Mother’s Day Email Template Inspirations and Tips to Woo Your Subscribers
Mother’s Day is around the corner and it is time to make your mom and maternal figures feel special. While the classic gift cards and a bunch of flowers or a nice breakfast in bed are always there for a backup plan, people have begun hunting gifts for Mother’s Day. Mother’s Day is a huge […]...
Email Marketing April 16, 2019
Salesforce Marketing Cloud (SFMC) is a “simple-to-use” eMarketing Software that enables a consistent and smooth experience along each touchpoint of the cust...
Email Inspirations April 11, 2019
Want to sell your services or, draw attention of your target audience towards a new product or service that you are about to launch? Email marketing is your bes...
Email Design April 10, 2019
It’s no secret that your subscribers are receiving numerous emails in their inbox each day. Most of them are not inherently interesting and as a result, you c...
Email Design April 4, 2019
Email marketing has always been the favorite marketing channels owing to the huge ROI it yields for the brands. It has gained immense popularity as creative pos...
Email Marketing April 2, 2019
Take a minute, and think about that one email that made you want to click on the actionable button? What was so different about the email? What caught your eyes...
Email Marketing March 28, 2019
Determining the effectiveness of your email marketing campaigns requires you to be aware of email acquisition costs and metrics such as open rate, click-through...
Email Inspirations March 26, 2019
Hoppity, Hoppity, Easter’s on its way! …And your customers are probably making up their mind on how to celebrate the Spring holiday. Approximately eight ...
Email Marketing March 21, 2019
The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are ...
Email Design March 19, 2019
Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to ...
Email Marketing March 12, 2019
Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now &#...
Email Marketing March 7, 2019
Predictive Analytics
Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e...
Email Marketing March 5, 2019
Email marketing is the elixir for most marketers who wish to attract new prospects while maintaining the relation with existing customers. Even though most mark...
Email Marketing February 28, 2019
Email is a remarkably powerful platform that enables one-on-one communication with the subscribers. It is undergoing constant transformation and the modus opera...
Email Marketing February 26, 2019
You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not...
Email Marketing February 21, 2019
artificial intelligence in emails
The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to con...
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