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Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it.
The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if you leverage it well. However, what can […]...
Everything you Should Know About Email CTA and Adding Innovation to it
Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following aspects: Always send an email with a strong purpose. Hav...
Create a Memorable Subscriber Experience with Interactivity in Emails
It’s no secret that your subscribers are receiving numerous emails in their inbox each day. Most of them are not inherently interesting and as a result, you cannot warrant subscriber engagement. That said, it is important to realize that emails are not always about promoting your products or services and making sales. It is ab...
Email Marketing March 12, 2019
Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now &#...
Email Marketing March 7, 2019
Predictive Analytics
Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e...
Email Marketing March 5, 2019
Email marketing is the elixir for most marketers who wish to attract new prospects while maintaining the relation with existing customers. Even though most mark...
Email Marketing February 28, 2019
Email is a remarkably powerful platform that enables one-on-one communication with the subscribers. It is undergoing constant transformation and the modus opera...
Email Marketing February 26, 2019
You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not...
Email Marketing February 21, 2019
artificial intelligence in emails
The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to con...
Email Design February 19, 2019
Email is one of the most challenging digital media, but it has remained to be a valuable marketing channel in spite of its professed death. There are seemingly ...
Email Marketing February 14, 2019
How good are you at building an email newsletter? All of us read these theoretical articles about the mass mailing secret tips and tricks. But what about a litt...
Email Marketing February 12, 2019
Employing Artificial Intelligence in Email Marketing
Imagine a situation… You buy a pink evening gown from a retail website. Within a few hours, you receive an email that showcases matching stud earrings and hee...
Email Delivery February 8, 2019
Andy Shore-Email-Marketing
Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, y...
Email Marketing February 7, 2019
Emails at different levels of Customer's Journey
Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Sam...
Industry Updates February 2, 2019
If email clients were the kids in a playground and an HTML email was the most popular toy being distributed, Apple brothers (Apple Mail & iOS Mail) would be...
Email Marketing February 1, 2019
Mary-Fernandez-Email-Marketing
Want to grow your email list to 1K, 5K, 10K and beyond? You’re going to need a really good lead magnet. Mary Fernandez, founder of Persuasion Nation, lists ou...
Email Marketing January 31, 2019
How to Plan Your Email Marketing When You Have Tight Deadline
With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, w...
Email Marketing January 29, 2019
Email-Marketing-Conferance
The journey of email as a marketing channel has been quite eventful. Inception of email was as a channel of interdepartmental communications in 1984, the potent...
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