Author Archives: Kevin George

Email Design March 19, 2019
Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others s...
Email Design March 13, 2019
It’s no secret that your subscribers are receiving numerous emails in their inbox each day. Most of them are not inherently interesting and as a res...
Email Marketing March 5, 2019
Email marketing is the elixir for most marketers who wish to attract new prospects while maintaining the relation with existing customers. Even though...
Email Marketing February 28, 2019
Email is a remarkably powerful platform that enables one-on-one communication with the subscribers. It is undergoing constant transformation and the m...
Email Design February 19, 2019
Email is one of the most challenging digital media, but it has remained to be a valuable marketing channel in spite of its professed death. There are ...
Email Marketing February 12, 2019
Employing Artificial Intelligence in Email Marketing
Imagine a situation… You buy a pink evening gown from a retail website. Within a few hours, you receive an email that showcases matching stud earrin...
Email Marketing February 7, 2019
Emails at different levels of Customer's Journey
Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical st...
Industry Updates February 2, 2019
If email clients were the kids in a playground and an HTML email was the most popular toy being distributed, Apple brothers (Apple Mail & iOS Mail...
Email Marketing January 31, 2019
How to Plan Your Email Marketing When You Have Tight Deadline
With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. ...
Email Marketing January 29, 2019
Email-Marketing-Conferance
The journey of email as a marketing channel has been quite eventful. Inception of email was as a channel of interdepartmental communications in 1984, ...
Email Marketing January 24, 2019
Email marketing is the bread and butter for most of the marketers when it comes to engaging with their prospects and customers. Emails can be segmente...
Email Marketing January 22, 2019
Email Subject Lines Trends For 2019
Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it ...
Email Marketing January 15, 2019
cut down email marketing cost
Email marketing when well-executed can bring in a huge revenue for your business. Whether you want to build brand reputation, yield new customers and ...
Email Marketing January 10, 2019
Benyamin-Elias-Email-Marketing
Email marketing is about striking a conversation with a newcomer who recently subscribed & building a lasting relation with your existing customer...
Email Delivery January 8, 2019
spam proof email
Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in...