Author Archives: Kevin George

Email Marketing July 18, 2019
How would you feel when you cannot reply to an email sent by someone known to you, just because they decided to use a no-reply email address? Wouldnâ€...
Email Delivery July 16, 2019
One of the most crucial aspects of determining the performance of an email campaign is email open rate. It depicts the percentage of subscribers who o...
Email Delivery July 11, 2019
A Customer Relationship Management (CRM) system is at the heart of every marketing strategy. It helps you keep track of customer information, sales hi...
Email Marketing July 9, 2019
The primary objective of every business is to yield customers and sell the products or services to them. Eventually, the goal is to get repeat custome...
Email Marketing July 4, 2019
Churn rate is REAL! And it is a pressing issue for every business that is trying to thrive in the bottleneck competition. More often than not, you acq...
Email Design June 27, 2019
APNG is an extension of the PNG (Portable Network Graphics) format, thereby extending support to the animated images. It will replace the conventional...
Email Marketing June 20, 2019
At the heart of an effective email marketing strategy lies carefully considered “email campaign management”. Without proper campaign management, y...
Email Marketing June 18, 2019
Gmail is one of the most loved email clients with 29% users (as of May 2019) all over the world. And why not! After all, Gmail strives to impart bette...
Email Marketing June 13, 2019
Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is...
Email Marketing June 11, 2019
Once upon a time, nearly more than two decades ago, marketers used to routinely send emails to a hefty number of potential customers, who had not will...
Email Marketing June 4, 2019
What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are in the digital age, an...
Email Marketing May 30, 2019
Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative en...
Email Marketing May 28, 2019
Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you...
Being a mammoth business that generates yearly revenue of billions of dollars, real estate industry presents a lucrative scaffold to business owners. ...
Email Marketing May 14, 2019
Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares...