Author Archives: Kevin George

Email Marketing January 15, 2019
cut down email marketing cost
Email marketing when well-executed can bring in a huge revenue for your business. Whether you want to build brand reputation, yield new customers and ...
Email Marketing January 10, 2019
Email marketing is about striking a conversation with a newcomer who recently subscribed & building a lasting relation with your existing customer...
Email Delivery January 8, 2019
spam proof email
Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in...
Email Design January 2, 2019
Email Design Hack
User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to pro...
Email Design December 18, 2018
Cart Abandonment email
Reflect on this. The discount that you got yesterday from your favorite retail brand is not because they suddenly fell in love with you. Strip away th...
Email Design December 13, 2018
Gamification email examples
Gamification is an interesting way to engage your subscribers. It is a relatively new approach that is not as explored as GIFs and other rich media el...
Email Marketing December 11, 2018
Avoid-Common-Email-Mistakes
Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on ...
Email Marketing December 6, 2018
How to choose an email service providers
Email marketing is the bread winner for most marketers as it draws the most ROI compared to other marketing channels. With most brands implementing in...
Email Marketing December 4, 2018
Email-marketing-for-Small-Businesses
The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while markete...
Email Marketing November 30, 2018
Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear...
Email Marketing November 27, 2018
Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hund...
Email Design November 23, 2018
‘Beauty lies in the eyes of the beholder.’ People usually go for the looks before venturing into the purpose. This may be accredited to the low hu...
Email Marketing November 21, 2018
Email-Audit
“The only thing worse than being blind is having a sight but no vision” – Helen Keller That’s exactly the case with email marketing practiced ...
Email Design November 15, 2018
Mailable Microsite - SmashBox
Every email element in an email template has a role to play in the overall visual hierarchy. If you look at the image below, right at the top is the p...
Email Marketing October 26, 2018
email marketing
Email marketing is all about engaging your subscribers and guiding them further down the sales funnel with the ultimate goal of gaining the maximum RO...