Author Archives: Kevin George

Email Marketing September 17, 2019
Classic content in Email Studio has made a significant contribution to the world of email marketing. However, as it has planned to end the support in ...
Email Marketing September 11, 2019
Email marketing is a must as it drives maximum ROI for the businesses. Why? 59% of the customers have said that emails influence their purchase decisi...
Email Marketing September 5, 2019
While an event manager is accountable for the successful management of conferences, concerts, training sessions or seminars, all the hard work would g...
Email Design September 3, 2019
Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is part...
Email Delivery August 29, 2019
Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that shou...
Email Marketing August 27, 2019
Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities? Drip email marketing is quite simil...
Email Marketing August 22, 2019
Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that...
Email Marketing August 16, 2019
If you are an email marketer, there is a good chance that you are already sending weekly or monthly newsletters to your subscribers. After all, it is ...
Email Design August 13, 2019
GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for d...
Email Marketing August 8, 2019
When you design an email for the campaign you are planning, what is the first thought that comes to your mind? The message, the tone of the email or t...
Email Delivery August 6, 2019
Blogs are a fantastic way to build a following, grow your expertise, and bring people to your door. In order for a blog to be successful, you should d...
Email Marketing August 1, 2019
A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales.  Email marketing is perhaps the m...
Email Marketing July 30, 2019
Creating an email list is no longer a rocket science. All you need is the right resources and right tactics. At the first thought, it may seem exhaust...
Email Marketing July 25, 2019
What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the f...
Email Marketing July 18, 2019
How would you feel when you cannot reply to an email sent by someone known to you, just because they decided to use a no-reply email address? Wouldnâ€...