Author Archives: Guest Writer

Email Marketing November 12, 2018
How to Effectively Deploy the Art of Storytelling in emails
Don’t you love reading email newsletters that draw you in? Whether it’s the sassy language within each email or compelling design, the key to a go...
Email Marketing November 6, 2018
Planning a great Christmas email campaign is crucial to your shop’s holiday success. Although social media marketing might seem like the trendy thin...
Email Delivery September 20, 2018
gated content
So you want to get more people to sign up for your newsletter. Makes sense. When you’ve got a newsletter, who wouldn’t want to have as many eyes r...
Email Marketing July 20, 2018
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. This includes following t...
Landing Page June 26, 2018
Many digital marketers overlook an essential component in optimizing their advertising campaigns — that the post-click experience is just as importa...
Email Marketing June 5, 2018
It’s a heady experience, being able to create an email marketing campaign of your own. You don’t have to patch the holes in someone else&...
Email Marketing April 11, 2018
6 ways to warm up cold leads
With a new email lead comes the hope of a new professional relationship, both for your network and your direct business. But often the leads that show...
Email Marketing December 15, 2017
Using Triggered Emails to Win Customers
Think about it. When was the last time you made a purchase after getting an offer for free shipping or an extra discount? Maybe it was just on Black F...
Email Marketing October 16, 2017
Think-Outside-the-Inbox
Imagine for a moment that you’re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project. Suddenly...
Email Marketing August 25, 2017
Merging Power Of Marketing & Transactional Emails
For many, transactional emails are just something you receive after a purchase. But transactional emails are actually much more than that. You receive...
Email Marketing July 5, 2017
10 Efficient Tactics to Enhance your CTR_thumbnail
If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identi...
Email Marketing May 12, 2017
Did you know that repeat customers are responsible for generating up to 40% of your store’s total revenue? This fact, combined with the climbing cos...
Email Marketing April 27, 2017
Email marketing automation might sound like an IT factory suitable only for large corporations with tens or hundreds of employees moving like well-oil...
Email Marketing December 23, 2016
why email is still king
Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so ...