Category Archives: Email Marketing

Email Marketing February 15, 2018
Best Practices in GDPR email marketing
Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine so...
Email Marketing February 13, 2018
Best Email Contest Learnings
The Best Email Design Hunt 2017 gave us a remarkable opportunity of meeting so many creative, enthusiastic souls from around the ‘email marketing’...
Email Marketing December 27, 2017
Experts'-Predictions-for-Email-Marketing-in-2018
While 2017 was a splendid year for the Email Marketing industry, 2018 is expected to be nothing less trendy. With interactivity, smart personalization...
Email Marketing January 26, 2018
Email Automation in Lead Nurturing
Table of Content Introduction How Lead Nurturing Helps How Email Automation Helps Lead Nurturing Automation Best Practices for Email Automation The Em...
Email Marketing January 16, 2018
Use-of-colors-in-email
First impressions matter!!! This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make ...
Email Marketing January 11, 2018
Accessibility in Emails_thumbnail
Email is flourishing and with more and more users and brands using it for business communications, it continues to be part of everyday life across all...
Email Marketing January 8, 2018
new year emails
The New Year brings with it new hopes and aspirations. The start of a new year is the time to re-engage your audience. What better way than a good ema...
Email Marketing January 3, 2018
Email-Marketing-Statistics_thumbnail
Happy 2018! As we move into the new year, it is time to think of new methods and strategies to plan your upcoming email marketing campaigns. Email has...
Email Marketing December 20, 2017
Top-10-EmailMonks-blogs-you-loved-in-2017
We, the Monks, love to design emails as well as share insightful blogs across different topics that are a part of email marketing domain. And based on...
Email Marketing December 18, 2017
Most loved EmailMonks infographics for 2017
The year is about to end! So, the Monks thought of taking a pause, stepping back and looking at the year that was. 2017 was eventful! Impressive trend...
Email Marketing December 15, 2017
Using Triggered Emails to Win Customers
Think about it. When was the last time you made a purchase after getting an offer for free shipping or an extra discount? Maybe it was just on Black F...
Email Marketing December 11, 2017
Humor-in-Email
Q. Why should you never marry an email marketer? A. They focus more on the Spam Laws than Wedding vows 😀 Q. Why did the marketer fail at honey harv...
Email Marketing December 8, 2017
Christmas Email Template_thumbnail
We are all in the festive mood already while we count days for Christmas. It’s the time to light up and decorate your homes, bake cookies, shop gift...
Email Marketing December 1, 2017
Email Personalization Mistakes to Avoid
You might have come across some (or all) of the following in your emails: Email starting with Hello [FirstName], Hello [FIRST_NAME LAST_NAME] or simpl...
Email Marketing November 29, 2017
Emojis in Email Subject Lines
How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with ...
Email Marketing November 17, 2017
Perception-of-Emails
What’s the most important thing that matters in email marketing? It’s knowing what your subscribers and customers expect from you. But of course, ...
Email Marketing November 10, 2017
How-to-Cope-Email-Rendering-
When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and del...
Email Marketing November 8, 2017
Email-Advancements
When was the last time you challenged yourself or tried something new and exceptional in your emails? Or even deviated from the normal email design? I...
Email Marketing November 3, 2017
Welcome email series
Attracted to your profile and what you have displayed on your website, people subscribed to your list. Now is your time to impress them. First impress...
Email Marketing October 31, 2017
Email Design Trends 2018
Remember our predictions for email design trends 2017 that we did in the beginning of this year? We hope you do! While the use of Big Data and Interne...
Email Marketing October 27, 2017
Holiday Email Marketing Blunders to Avoid
Holiday season stands out to be the most effective and profitable quarter every year. As per a research, nearly three in four purchase by Americans du...
Email Marketing October 16, 2017
Think-Outside-the-Inbox
Imagine for a moment that you’re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project. Suddenly...
Email Marketing October 12, 2017
Dos and Don’ts of Alt-text in Email
It is a huge disappointment for all email marketers how email clients always block the images by default. You put in all your ideas and hard work in ...
Email Marketing October 6, 2017
Timer in emails
Your email marketing results hugely rely on how effectively you tempt your customers to make the purchase. If your customers fail to make up their min...
Email Marketing ROI September 29, 2017
How-to-Personalise-Email-First-Name
Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With e...
Email Marketing September 26, 2017
Holiday Emails_thumbnail
The holiday season is the busiest time of the year for email marketers. Brands compete to promote their business and put utmost efforts into creating ...
Email Marketing September 21, 2017
Holiday Email Marketing1 570X295
As we race towards the fourth quarter of the year – the most crucial time for marketers- we see businesses gearing up to draw maximum conversion...
Email Marketing September 19, 2017
6 Hacks to Trigger Action in Your Emails
From being a channel that was built to be just a simple messaging platform to becoming one of the most effective and popular marketing mediums, we hav...
Email Marketing August 25, 2017
Merging Power Of Marketing & Transactional Emails
For many, transactional emails are just something you receive after a purchase. But transactional emails are actually much more than that. You receive...
Email Marketing August 18, 2017
Email- The Inbound Way
Consider this. A financial investment company keeps calling you every now and then to tell you about their ‘awesome’ plans, whether you are intere...
Email Marketing August 14, 2017
5 Things to Consider If Subscribers No Longer Engage With Your Email
There are 2 types of people in the world… Which one do you want your subscribers to be included in? Well, if you have subscribers on your list w...
Email Marketing August 9, 2017
EmailMonks Customer Referral Program
Monks in the Monastery believe that scaling new heights ‘together’ is the mantra for holistic evolution of the email marketing industry ecosystem....
Email Marketing August 2, 2017
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The success of your email marketing campaign depends on how deeply you are able to forge a relationship with your prospects. And the primary prerequis...
Email Marketing July 28, 2017
Outsourcing Email Template Production
Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Ma...
Email Marketing July 24, 2017
Transaction Via Emails
Ever since the inception of humankind, Man has traded goods against goods (Barter System). With civilization, economics came into picture and people s...
Email Marketing July 21, 2017
Game-of-Email Marketing-Thrones
Email marketing is like a war. Many marketers like you are “in it to win it”. So they apply different strategies to make sure they have the upper ...
Email Marketing ROI July 19, 2017
10 Email Marketing Myths
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its...
Email Marketing July 5, 2017
10 Efficient Tactics to Enhance your CTR_thumbnail
If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identi...
Email Marketing July 3, 2017
Email-Marketing-Industry-updates
In any industry, it is vital to stay aware of the updates and progress made. As a part of the small initiative, we present you the second part of the ...
Email Marketing July 7, 2017
Customer Speak Andrea Kayal, Signpost
While creating out-of-the-box email templates is one of the most essential factors that affects the success of an email campaign, there is one more th...
Email Marketing June 30, 2017
Gamification in Email Marketing
Looking for something new to try in your email template? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTI...
Email Marketing June 28, 2017
Real estate whitepaper s
Did you know that 88% home buyers purchase their home through a real estate agent or broker? So how can a real estate agent make the most of this oppo...
Email Marketing June 23, 2017
MailChimp Editor Review
Sending a marketing email is no longer restricted to typing a good email copy in a few sentences and hitting “Send”. Email marketing has progresse...
Email Marketing June 9, 2017
customer speak - lee titchener
It is essential that the email templates you create are unique and engaging what with the rising competition to stand out. But equally important is de...
Email Marketing May 26, 2017
How to Create Signup Forms in MailChimp & CampaignMonitor
Just like your skin acts as the first line of defense for your body, signup forms are the first line of lead generation strategy for your business. On...
Email Marketing May 25, 2017
GIF, Video, or Cinemagraph Make the right choice for your Emails - EBOOK
Rich media like GIFs, videos, and cinemagraphs have created a stir in the world of email marketing. Brands can use rich media for effective email mark...
Email Marketing May 17, 2017
Spice up your Food Industry Emails
The competition in the food and beverage industry is highly fierce and marketers use every trick in the trade to stay ahead of the pack and to make a ...
Email Marketing May 12, 2017
How to Promote a Rewards Program with Email Marketing
Did you know that repeat customers are responsible for generating up to 40% of your store’s total revenue? This fact, combined with the climbing cos...
Email Marketing May 4, 2017
Email Evolution Conference 2017
Email Evolution Conference is one of the most valuable forums that inspires cross-channel marketing attendees, speakers, sponsors, and exhibitors to s...
Email Marketing May 2, 2017
Email Evolution Video
The world is constantly changing, especially in terms of how it consumes information. And when it comes to storytelling, visual medium have always bee...
Email Marketing May 3, 2017
thumbnail- customer speak
As the competition to STAND OUT in the inbox is soaring high with every passing day, creating noticeable emails has become imperative. There’s a pro...
Email Marketing April 28, 2017
Gmail-Vs-Non-Gmail
Statista has forecasted that by 2019, worldwide smartphone users will reach a massive 2.5 billion. This reaffirms the need for email marketers to focu...
Email Marketing April 27, 2017
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Email marketing automation might sound like an IT factory suitable only for large corporations with tens or hundreds of employees moving like well-oil...
Email Marketing April 21, 2017
Email Innovations Summit-ConvCon
Email Innovations Summit 2017 Email Innovations Summit is a hot spot for email marketers to explore the latest trends in email marketing industry. Par...
Email Marketing April 13, 2017
marketing sherpa summit 2017 takeaways
Marketing Sherpa Summit 2017 was an awesome experience for Team EmailMonks who attended & exhibited at the 12th annual conference at Las Vegas. Be...
Email Marketing April 10, 2017
Rich Media 570 x 295 blog thumbnail
Visuals have the power to tell stories and convey messages in a way that no other medium can. That’s because we are genetically wired to respond bet...
Email Marketing April 3, 2017
EM industry updates thumbnail
Things are changing at a quick pace in email marketing and it is important for email marketers to keep in tow. This is a small initiative by the Monks...
Email Marketing March 14, 2017
Decoding Internet of Things for Email Marketing
Internet of Things – What’s the hullabaloo about it? While the entire web space is talking about it, IoT as it is popularly called, definitely mak...
Email Marketing February 3, 2017
typography email
As humans we’ve learnt the art of evolving rapidly with time. We ache to learn and implement new technologies, ideas and learnings. The evolution of...
Email Marketing January 24, 2017
embed survey in email
Did I hear you say that cut-throat competition in business is making you take up a customer-centric approach so as to deliver what customers are looki...
Email Marketing January 3, 2017
inspirational marketing quotes
It’s 2017 and the Monks in the Monastery are all pepped up to make sure email marketers have a smooth ride in the days to come. So, the wise and enl...
Email Marketing December 23, 2016
why email is still king
Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so ...
Email Marketing December 14, 2016
Crate and Barrel Email Marketing Lifecycle
Whenever we plan a road trip, reaching the destination means traveling through several milestones, taking short halts, clicking pictures and creating ...
Email Marketing December 9, 2016
email list segmentation
Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email mar...
Email Marketing December 2, 2016
Email Marketing for Startups
Startups do not start making billions overnight – it takes a great marketing strategy to do so. While ‘seed’ businesses have been actively u...
Email Marketing November 28, 2016
email marketing future
When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. Th...
Email Marketing November 25, 2016
Measuring the sentiments in emails
Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining ...
Email Marketing November 14, 2016
non-profit email examples
The use of emails is spreading like wildfire among many not-for-profit organizations. It’s a leading channel for communication for marketers along w...
Email Marketing November 11, 2016
Social Media Marketing Vs Email Marketing Tips to Swear By copy
A sea of opportunity awaits the marketers, but it all depends on what medium they use to target approach and nurture leads. With social media marketin...
Email Marketing August 14, 2016
pokemon and email marketing
The month of July has been a roaring rage among Pokémon lovers. From countries where Pokémon GO is officially launched to those awaiting the release...
Email Marketing November 4, 2016
ecommerce email marketing
E-commerce is catching pace in the email marketing world. With a hike in the total number of e-commerce sites, email marketing makes for the most effe...
Email Marketing October 28, 2016
Abandoned Cart Email
The holidays are right around the corner. It’s the best time for marketers and customers to indulge in the festive spirit (in their own way). Holida...
Email Marketing October 24, 2016
Email Marketing Face Off Mac vs. Loreal
Its Holiday season – the time you immerse yourselves in fun, frolic and food. The festive spirit also inspires you to look your best from the re...
Email Marketing October 14, 2016
Email Personalization
Being recognized by someone you least expect is a great feeling. The same goes for Email Personalization. Getting a personalized email directly addres...
Email Marketing October 10, 2016
Tips to Design your own Master Template
Are you inspired to create your own Master Template? Master templates are bare-bone email templates, in which different sections can be edited or remo...
Email Marketing October 7, 2016
holiday email marketing Lookbook
An email is similar to a symphony.  Many notes (elements) need to come together to create the magic, that keeps your subscriber on the edge of the se...
Email Marketing September 28, 2016
Tooltip-in-Emails-Interactivity
In between preparing a Holiday Calendar and Planner for 2016 and coding your beautifully designed emails, the Monastery has been buzzing with activiti...
Email Marketing September 26, 2016
Enhance Customer Loyalty Programs
‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to...
Email Marketing September 24, 2016
gmail-app-no-support-background-example
Ever since HTML-rich emails were introduced, the scope for a better user experience grew manifold. Plain strips of words in black got mixed with vario...
Email Marketing September 22, 2016
Plan your Holiday Emails
As September approaches the end, the preparations for the busiest quadrant of the year begins for email marketers around the world. Holiday season sho...
Email Marketing August 29, 2017
Top-7-Columbus-Day-Email-Template
Email marketers start preparing for their holiday email marketing campaigns way in advance. But then there are always some procrastinators who at the ...
Email Marketing September 9, 2016
Email marketing campaign
Deploying a successful email marketing campaign is a tricky thing if not done right, yet it can be the best thing that ever happens for your business....
Email Marketing September 5, 2016
Instagram and Email Marketing-Thumbnail
You are a restaurant owner. Every day you take care to tickle the taste buds of hundreds of your customers. You also harness the power of email market...
Email Marketing September 2, 2016
PSD to Email Conversion
How often have you searched for PSD to email services to code your emails as per your designs? Chances are you even might have landed on our site unde...
Email Marketing August 29, 2016
Email Deliverability Best Practices
DMA’s latest statistics reveal that email enjoys a whopping ROI of 4300%! That’s the potential of email marketing. But all your efforts and dreams...
Email Marketing August 26, 2016
Labor day email template- Thumbnail
August might not have given you too many occasions to inspire your Email marketing campaigns, but it is the perfect month to get started with preparat...
Email Marketing August 22, 2016
email subject line stastistics
Your email is your creation, you put in so much time and so many efforts into creating one. All you want after all the hard work is a good response an...
Email Marketing August 15, 2016
13 Email Design Best Practices 2017
Relevant images, crisp text, what goes where in the layout…. phew! Email designing can be tough. But it is equally important as it drives results an...
Email Marketing August 10, 2016
Data cleansing- Thumbnail
Just as you spring clean your house every year to declutter unnecessary things; the same goes with your email list database as well, isn’t it? Email...
Email Marketing August 8, 2016
Travel Email marketing whitepaper blog thumbnail
Travel Email marketing, one of the most effective ways to welcome subscribers, build long-term relationships, and convert prospects to buyers; has bee...
Email Marketing June 21, 2017
travel email marketing automation
As David Newman says, “Email has an ability many channels don’t: creating valuable, personal touches – at scale”. And when it comes to Tra...
Email Marketing July 22, 2016
Email AB Testing Best Practices & Ideas- Not to MISS OUT!_Thumbnail
You cherished email marketing campaigns that drove great engagement with your subscribers and even conversion. But, do you find the tables turned toda...
Email Marketing July 20, 2016
out of office email
Everybody loves to travel. Some opt for a weekend trip to the ski resort while some crave a ‘Long Vacation in Bahamas’ and some need to attend the...
Email Marketing July 11, 2016
rss feed to email
Gossiping is very human, and everyone loves doing it at some point or the other. Instead of interacting with a person for getting all the juicy inform...
Email Marketing July 6, 2016
thumnail
A crowded email inbox – isn’t that commonplace? This is the reason why many emails go unnoticed and remain unread in your inbox! Considering ...
Email Marketing January 5, 2018
Integrated Forms
This post was originally posted on 29th June 2016 and has been updated to accommodate a workaround that we have come across....
Email Marketing June 27, 2016
Animated GIF in emails
If an image is equivalent to thousand words, then a GIF is equal to million words. Email marketers have been consistently implementing the best possib...
Email Marketing June 24, 2016
email image
Background images are like an icing on the cake in marketing emails. You have worked hard on the content of the email, now if you back it with an awes...
Email Marketing ROI June 22, 2016
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Tell me what is that one thing which compels you to read an article or email? The title, pictures, or maybe interesting statistics? Well, all these ma...
Email Marketing June 20, 2016
Fashion Emails
People will stare. Make it worth their while! Fashion is the only way to describe yourself without uttering a word. The fashion industry is burgeoning...
Email Marketing June 15, 2016
Times vs Garamond Significance of Web Safe Fonts in Emails_A
In our previous blog, Monks enlightened about there being no single “Approved” font, the significance of the simple fonts in body text and reserv...
Email Marketing June 13, 2016
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Just like any other relationship, the one between you and your email subscribers is likely to become stale after a while. With time, your offers, subj...
Email Marketing ROI June 11, 2016
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Customer feedback method in emails is nonetheless one of the most tested and effective methods to understand if your business is succeeding in meeting...
Email Marketing June 7, 2017
Independence Day Email Inspirations_thumbnail
Independence Day, the 4th of July is just a month away. Not only is this one of the most anticipated holidays for all Americans, it is also a great ti...
Landing Page June 6, 2016
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The relationship between a brand and its subscriber can, to a great extent, be associated with the relationship between two individuals. If we fail to...
Father's Day
Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on wh...
Email Marketing June 1, 2016
List Churn - Small
Email Marketers slog hard to fourfold their email list by adopting various tricks and tips. Right from offering free downloadable content to making th...
Email Marketing May 1, 2017
Illustrations in Emails
It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their construction of meaning. When...
Email Marketing May 27, 2016
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Email signature or sig line, is the much loved to flaunt part of an email. While in general it is just information tagged at the end of your email to ...
Email Marketing May 25, 2016
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TRAVEL… It may mean solitude for one and business to someone else. Some crave adventure, some desire peace, while some set out on a journey to seek ...
Email Marketing May 23, 2016
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Among all the available lead generation techniques, email marketing is one of the most effective ways to generate and acquire new leads. It’s a fo...
ROI title image
Although Email marketing might strike as old-fashioned and outdated to many, the facts and stats tell a different story. Marketing channels that prov...
Landing Page May 18, 2016
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Email marketing is an aggressively growing industry. An interview conducted by Marketing Sherpa in 2015 revealed that subscribers like to be approache...
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Emails are nonetheless one of the most effective business communication tool, considering 82% of B2B and B2C companies rely on Email marketing for pro...
Email Marketing August 16, 2017
Top-7-Email-Podcast
Though marketers are using all mediums to grab the attention of their prospective leads and existing clients, email marketing is still one of the stro...
Email Marketing May 11, 2016
Fathers Day Thumbnail
Father’s day is just around the corner and it’s time for marketers to pull the highest revenue possible from this golden opportunity. Emails here ...
Email Marketing May 6, 2016
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Approximately 205 billion emails are sent per day globally, out of which only 10% are user-oriented emails. A recent survey has predicted that in 2016...
Email Marketing May 4, 2016
font email - 3 copy
Internet and emails is the lifeline that connects us to every happening in the world, while on the move. So when you open an email, what is the first ...
Email Marketing May 2, 2016
Transactional Email - Small
Most of you must have experienced the frustration of having placed an order online, and expecting an email with tracking details, but that never occur...
Email Marketing April 30, 2016
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Email designers and coders put their heart and soul to build and create a beautiful email design that looks wonderful in the inboxes and appeal to the...
Email Marketing April 28, 2016
cart abandonment - small
Companies work hard to optimize their websites in order to provide a great buying experience to their customers. Yet they are not able to reduce the s...
Email Marketing April 25, 2016
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According to Internet World Stats, North America has seen over 190.4% growth and 87.9 % penetration of internet usage in the period from 2010 to 2015....
Email Marketing ROI April 22, 2016
WE Small
A welcome email is a great way to introduce your Brand to your customers. But at the same time, it is also the only chance you get to make the first i...
Email Marketing April 20, 2016
list cleaning email - small
Email marketers have been striving hard to grow their email list organically. Multiple strategies to capture the email addresses are put into effect i...
Email Marketing April 18, 2016
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According to Forrester Research, the e-mail marketing industry will soar to $3.1 billion, up from $2.1 billion in 2015. 72% percent of consumers chose...
Landing Page April 15, 2016
LPI Small
In order to acquire great conversion rates, it’s quintessential to acquire an appealing landing page that helps in delivering your message in an acc...
Email Marketing April 13, 2016
email marketing best practices-Strategies for Crowdfunding - Small
Startups are in fashion, and there are several enterprising individuals willing to tread the path less traveled – seeking adventure rather than mono...
IEQAC Small
Email marketers spend plenty of time to craft an interactive email that not only delivers the message in a beautiful way, but also renders well across...
Email Marketing April 8, 2016
Recovery Tips - small
Imagine you’re on a job hunting spree, and you end up applying for a job in your current company on a job portal. The only thought after this blunde...
Email Marketing April 7, 2016
MDEC Small
Mother’s day is approaching and it’s time for email marketers to pioneer and give their subscribers a never-seen-before email. Ideally, as an emai...
Email Marketing ROI April 5, 2016
Easter Email - Small
2015 ended on a high note for email marketers with 54% of marketers rating email marketing as the most effective medium of digital marketing. Furtherm...
Email Marketing April 1, 2016
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At a time when many email marketers are working hard to attain a noticeable place in subscribers’ cluttered inbox, they often fail to understand tha...
Email Marketing March 30, 2016
landing page problems-LPP Small
When most designers juggle through placing various components on a single page, they face one of the most pestering problems, creating equal height in...
Email Marketing March 29, 2016
email newsletter design
We have often observed marketers confuse an emailer with a newsletter. Hence, they tend to create a newsletter full of special offers instead of addin...
Email Marketing March 25, 2016
Landing Page & Email
Do you know why it is hard to find a soul mate? It is because they are expected to understand you in a better way and help you throughout your life. L...
Email Marketing March 22, 2016
Best Buy email examples
We live in a technology-powered era where most of the companies are dependent on digital marketing to promote their brands. One of the important platf...
Email Marketing March 18, 2016
Email Deliverability Myths - Small
Small and large business entities predict the ROIs of the marketing channels before they decide to use them. Email marketing is one such channel which...
Email Marketing March 16, 2016
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For most of you who have been passionately following the Monks, you have seen us put forward a lot of proven, vintage as well as new age heavenly emai...
Email Marketing March 15, 2016
The Mahatma Gandhi Way_small
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work...
Email Marketing March 11, 2016
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Just like plants need cultivation and nurturing to bear flowers & fruits, and yield the best crops; leads require proper nurturing too. Even thoug...
Email Marketing March 9, 2016
AFD Small
Whether you are at home, college or at office; April fool’s day is all about having fun, playing crazy pranks, and splashing the dash of laughter. B...
Email Marketing March 4, 2016
EEC Small
Easter is showing up and it’s time to drown in the celebration. But have you created an email marketing campaign ready to make this Easter celebrati...
Email Marketing February 26, 2016
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Themed holiday email marketing have always worked for businesses. Whether it’s St. Patrick’s Day or any other holiday, emails carry various offers...
Email Marketing February 25, 2016
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The whole world is going gaga over Star Wars and it’s no surprise why. Apart from being an impeccable movie series, Star Wars can teach many lessons...
Email Marketing February 19, 2016
IWD Small
International Women’s Day falls on 8th March and is a great occasion for email marketers to make use of holiday email template examples. As per a st...
Email Marketing ROI February 18, 2016
Litmus small
2015 was a great year for email marketers as ample big things took place last year. We got to know that 75% of the consumers like to be contacted via ...
Email Marketing February 11, 2016
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Imagine you are heading back home all frazzled & jaded, and you get a promotional call from the same guy who’s been annoying you since a month. ...
Email Marketing February 9, 2016
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One of the recent surveys held by Marketing Sherpa stated that 75% of email subscribers are inactive. The reasons can be many, but the thought of havi...
Email Marketing February 7, 2016
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The cupid’s month has arrived and people from all over the world are going gaga for 14th of February. To articulate the love, affection, and care to...
Email Marketing February 1, 2016
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2015 was more than spectacular for email marketing, and marketers have witnessed some crazy transition. Right from the rise in responsive email design...
ESP Feature Watch January 29, 2016
All New Campaign Monitor ESP
When several trends are making their existence in the email marketing industry to give the best email experience to the subscribers, Campaign Monitor ...
Email Marketing ROI January 28, 2016
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With the revolutionizing technology, online users are becoming pickier. Many ideas are being formed to turn the visitors into subscribers and in such ...
Email Marketing January 25, 2016
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When email marketing has proven to be the most quintessential & effectual way to generate genuine leads, many email marketers miss the mark and fa...
Email Marketing January 7, 2016
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Ever thought about the reasons behind a lot of unread emails in your inbox? Well, there could be several ones, you may have never subscribed to those ...
Email Marketing January 6, 2016
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Subscribers are just like couples. They fall in love with the services and sign-up. The relationship moves ahead when they get your newsletters. Soon ...
Email Marketing December 24, 2015
Look Book - Thumbnail
Email is well alive, and it will thrive & flourish in 2016. A research by Litmus shows that email converts better than SEO, digital ads, and socia...
Email Marketing December 23, 2015
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Transactional emails may appear to you as one of the least appealing emails in the industry, but these emails attain higher open rates. As 64% of the ...
Email Marketing December 18, 2015
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According to Litmus analysis on Email Client Market Share, 50% of emails are viewed on Apple devices. So, as a marketer, what measures have you taken ...
Email Marketing December 17, 2015
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CTAs or calls to action serve a divine purpose of fourfolding the email marketing success rate. When many CTAs are left unclicked, there are plenty of...
Email Marketing December 10, 2015
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Email Monks in partnership with Vision6 (one of the leading email integration platform) have fashioned an incredible infographic – Solutions to ...
Email Marketing December 14, 2015
Spam Thumbnail
SPAM…this four letter word can give any email marketer high blood pressure and headaches. Though, no email marketer considers himself as a spammer a...
Email Marketing December 8, 2015
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In the recent past, lot of people have been talking about the factors affecting email deliverability and best practices for your emails to land in the...
Email Marketing December 7, 2015
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Email marketers devote their time to code and design beautiful emails to woo their subscribers, but those emails never attain a click due to poor subj...
Email Marketing December 2, 2015
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As we all know Outlook holds the place of second largest email client in the world. Creating HTML emails for Outlook is more hassling than it seems. B...
Email Marketing November 30, 2015
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Shared economy has emerged as a fruitful concept in the past few years. As a marketer, what has been your success mantra to endorse your goods and ser...
Email Marketing November 25, 2015
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When HTML emails are clearly declared as the new buzzing bees of the email marketing industry, plain text emails that were mostly abandoned are now re...
Email Marketing November 17, 2015
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E-goi and EmailMonks, two of the most renowned names in the email marketing space, come together for a strategic marketing partnership. E-goi is multi...
Email Marketing November 17, 2015
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Around 50% of emails are now opened on Apple devices.  With this, it is quite evident that marketers will not only need to have a mobile first approa...
Email Marketing ROI November 16, 2015
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There is a fierce competition among marketers to utilize marketing media vehicles optimally and reach out to consumers’ top of the mind space before...
Email Marketing November 16, 2015
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The word DRIP would surely remind you of drip irrigation system where the right amount of water gets delivered to each plant. While DRIP irrigation is...
Email Marketing November 5, 2015
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Imagine getting up early on a Sunday morning to play soccer, you are ready with your brand new jersey, stud shoes, and shin guard, but found your team...
Email Marketing November 4, 2015
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Your email represents you, and the footer of your email acts as your business card containing all your communication particulars. As a matter of fact,...
Email Marketing October 29, 2015
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Why do you often meet the deadlines of a given task at work? Because of the urgency. gotcha! Urgency has a direct influence on human psychology which ...
Email Marketing October 28, 2015
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Email marketers have had a bumpy ride in the last 5 years on their way to successful email campaigns. They have witnessed a drastic modification in th...
Email Marketing October 27, 2015
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Email marketing is a knot tied to inbound marketing. Though, inbound brings the leads, but email nurtures them and converts them, into sale. To comple...
Email Marketing October 26, 2015
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While taking your exam or test, the echoes of “Tick tock, tick tock” clings into your head during the last few minutes and makes you step on the g...
Email Marketing October 20, 2015
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Today emails are not about batch and blast, they require heavenly spark to stand out in the cluttered inbox. That said; it is now paramount to send em...
Email Marketing October 19, 2015
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After finishing a hectic day at work, you are returning back from your office. On your way, you are browsing through a lot of emails in your personal ...
Email Marketing October 10, 2015
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Right from the Paleolithic era to the upgraded Neolithic era, technology has constantly evolved and gathered prolific mass. Did you conceive an idea o...
Email Marketing October 8, 2015
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The word “Above the Fold” has typically been derived from the newspaper industry. Newspapers are folded by default and thus editors wanted to show...
Email Marketing October 2, 2015
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Do you have a plan to ramp up your sales in the upcoming holiday buying season? People would be on a shopping spree in a couple of months and you have...
Email Marketing October 1, 2015
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With a roaring high ROI of 68% emails are surely going to stay alive and well as compared to the other communication channels. With most companies hav...
Email Marketing September 30, 2015
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Are you conscientiously working to improve your email CTORs? Are your emails following the industry best practices & yet battling a lower open rat...
Email Marketing September 29, 2015
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In the crowded inbox, it is quintessential to stand out. Marketers have shifted their base from sending verbose emails to highly visual and probably i...
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Responsive is quite in the vogue. With most subscribers reading emails on the go, it is quintessential to send out emails using media queries that ren...
Email Marketing September 24, 2015
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Campaign Monitor comes up with an amazing report stating the new rules of email marketing. The report talks about the importance of email; need to go ...
Email Marketing September 25, 2015
Subject Line Featured
How much of your time you devote to decide your subject line for your email campaign? Do you A/B test for your subject line to know which subject line...
Email Marketing September 28, 2015
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Interactive Graphs Monks have been working hard to get the best for marketers.The keenness to come up with heavenly ideas has reaped benefits to a lot...
Email Marketing September 21, 2015
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“A picture is worth a thousand words”, when Arthur first used this phrase in one of his newspaper’s articles, he didn’t know that he is constr...
Email Marketing September 17, 2015
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Email marketing is yielding some really wonderful results for most email marketers globally. As we discuss email campaign management, there is so much...
Email Marketing September 16, 2015
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With the growing email overload, subscribers are now seeking more new & relevant information in their emails. That said; before stuffing your emai...
Email Marketing September 17, 2015
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What could kids relate talking about schools? Homework, teachers, friends, bucket full of copies, crayon colors, pencils and waiting eagerly for the r...
ESP Feature Watch September 14, 2015
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Dotmailer, one of the leading email platforms, this year announced its three new features “Lead Scoring”, “New Landing Page Builder”, and “L...
ESP Feature Watch September 11, 2015
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What is the best time to send an email? Just like the hen and the egg question, this is probably the most twisted question for all email marketers. Th...
Landing Page September 10, 2015
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From desktop to mobile to watches, user experiences constantly evolve at a lightning quick pace. Marketers need to ensure that the brand’s global to...
Email Marketing September 9, 2015
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With more and more marketers showing immense faith in email and search marketing channels, it is mission critical to send out email campaigns from a g...
Email Marketing September 7, 2015
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Monks recently attended the email design conference hosted by Litmus in Boston. Our team attended some really inspiring sessions from some of the cool...
Email Marketing September 16, 2015
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Holiday season is almost around the corner and online retailers are gung ho to make the most out of this merrier season. While they are able to achiev...
Email Marketing August 18, 2015
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Email is one of the most traveled roads by marketers across the globe. Thanks in no small part to the higher ROI and direct reach, the channel is wide...
Email Marketing August 4, 2015
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Email marketing is becoming extremely personalized with every growing day. Well, thanks in no small part to the availability of information and data. ...
Email Marketing July 28, 2015
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With email being one of the most cost-effective channels of marketing, it is widely used by most marketers globally. However, to achieve a great deal ...
Email Marketing July 28, 2015
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Nurturing your subscribers or prospects is time taking and taxing task. Automated lead nurturing emails are the best arsenal to transform a lead from ...
Email Marketing July 17, 2015
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EmailMonks team up with GetResponse – World’s easiest email marketing system to come up with this brilliant piece of infographic about Ema...
Email Marketing July 11, 2015
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With more and more of email marketers eyeing to upshot their email ROI, it is mission critical to develop an advanced emailing strategy and align it w...
Email Marketing June 26, 2017
Flip & Scratch in emails
A deeply curious nature is what has brought us humans to where we are today. What lies behind a closed door, what’s inside a wrapped box, what’s t...
Email Marketing June 25, 2015
A/b Testing welcome emails
Effective customer or subscriber on boarding is one of the most vital needs your marketing communication strategy should provide solutions to. Welcome...
Email Marketing June 16, 2015
Email Accorion
Before a week, we published ideas as to how different industries could use menus in email with three different sample menu types. The idea got an over...
Email Marketing May 30, 2015
New age email marketing
Recently, we ‘ve been talking about innovations in email: text to join, email & display integration, in-email forms for surveys, tools enabl...
Email Marketing May 25, 2015
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With an objective to provide email marketers more information and opinions from best email thought leaders, Monks initiate a new “Expert Opinion” ...
Email Marketing May 26, 2015
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While we always explore more ways of engaging recipients, menus in the email can clearly make the difference you have had always desired. Yes, it’s ...
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It is distressing to observe plummeting click-through rates after all that effort and tiring hours put in towards an email marketing campaign. With al...
MailChimp Free Subscription
Is email marketing a crucial part of your business’s marketing strategy?? We bring pleasant news for you.. For all the email marketers out there who...
Email Marketing May 15, 2015
email delivery optimization
A perfectly confident EMAIL TEMPLATE ready to land right into the INBOX is difficult to come by. Some marketers wish to go beyond that with the most r...
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Email Monks very recently joined forces with the Email Intelligence giant Tower Data in a strategic partnership aiming to deliver the best designed em...
ESP Feature Watch May 13, 2015
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MailChimp has recently announced the release of its new API 3.0 making it more organized and less confusing retaining the features of previous version...
ESP Feature Watch May 12, 2015
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One of the leading Email Service Providers, PostUp, is now offering Return Path Optimization through their platform. Austin, Texas-based PostUp has ac...
Mailable microsites
Yeah you heard us right…. We are totally basking in what the words ‘Mailable Microsites’ have to offer and we like the word already! … and why...
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Out of the many ESPs, some ask for a double opt-in confirmation even when the list is moved. This makes the list migration process all the more diffic...
Email Marketing ROI April 30, 2015
Big Data in Email Infographic
“Identify the most relevant customer data set and analyze it. Come up with a more personalized targeted email campaign from the analysis.” – How...
Email Marketing April 10, 2015
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‘Maximum conversions’ is what drives the entire effort that goes behind email marketing campaigns; irrespective of the size of business. Email tes...
Email Marketing ROI April 2, 2015
Lean Email Marketing
With the ever changing needs and expectations of subscriber preferences along with the competitive means of marketing, requires the marketers to think...
Email Marketing ROI April 1, 2015
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Do you face the template design headache every month end when you need to get your newsletter readied OR for email templates, every time you declare p...
Email Marketing March 28, 2015
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Marketers are trying to leverage every single opportunity to stand out in the overloaded inbox. To make an impact, more and more email designers rely ...
Email Marketing March 27, 2015
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Google introduced the spectacular ‘Inbox’ – an application made with the primary purpose of helping Google email client users from the wrath of ...
Email Marketing ROI March 21, 2015
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Email marketing is certainly not dead and doing quite well with an advancement in technology. However, with an inbox overload, it is imperative to sta...
Email Marketing ROI March 17, 2015
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With marketing soaring new heights by dividing itself across the multi-channels available and relationship building, marketers have literally a hundre...
Email Marketing ROI March 11, 2015
Transactional Email Infographic
Transactional emails have inevitably become business critical in order to facilitate subscriber communication and growth of customer base. Transaction...
Email Marketing ROI March 7, 2015
Blogging and email Marketing
Blogs have been selling like hotcakes for a while now owing to the returns and benefits it has been able to fetch to contribute towards the revenues&#...
Email Marketing March 2, 2015
Email Marketing Predictions 2015
Marketers aim to shell out excess money on EMAILS in 2015, with a planned increase in their Email Marketing spend by a roaring 61%! The StrongView tr...
Wearabke Technology & Email Marketing
With the advent of latest technological evolution aka wearable gadgets from top to toe, perusing for the best user experience becomes inevitable! Scre...
Email Marketing February 6, 2015
Email Excellence Ladder: 2015
The year 2015 started with a bang for Email Marketing with the ever evolving mind-sets and consumer behavior and thereby required changes in email mar...
Email Marketing ROI January 9, 2015
Lead Magnets
Lead Magnet – the place where your leads get attracted! Email marketing has several touch points where your prospects or customers would possibl...
Email Marketing December 13, 2014
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Do you think ‘Free’, ‘Sale’, etc. are spammy words & can’t be used in a subject line? OR Do you consider sending emails on Wednesdays, ...
Email Marketing December 4, 2014
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Last month, we at the monastery explored various unsubscribe examples of a few renowned brands. Unsubscribe has been every email marketer’s nightmar...
Email Marketing December 2, 2014
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Email list building is one of the most important email marketing activities and in fact; the pillar on which your entire email campaign relies. Market...
Email Marketing November 25, 2014
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Do you know 78% of CMOs think that custom content is the future of email marketing? Well, why not? With higher conversion rates and proven success, re...
Email Marketing ROI November 18, 2014
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Out of the ocean full of marketing media vehicles available for your disposal, Email is surely one such big head. But, every marketing channel should ...
Email Marketing November 10, 2014
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The term GRAYMAIL was first coined at the CEAS Conference 2007, in a paper called “Improving Spam Filtering by Detecting Gray Mail”; presented by ...
Email Monks Awards November 5, 2014
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Email Monks participated in the recently organized Davey Awards 2014 for the ‘Infographics’ category and was honored with the “Silver” award f...
Email Marketing October 29, 2014
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Anything that can make an inundated inbox disappear is great right!! An overwhelming inbox is every marketer’s complaint as it takes away a lot of t...
Email Marketing October 27, 2014
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As the holiday season inches closer, marketers have geared up to make the most of the festive spirit that brings with it a shopping extravaganza. Emai...
Email Marketing October 7, 2014
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To keep up with the ever-maturing ways of personalized email marketing, the means of deciding relevance i.e. segmentation of subscribers – needs und...
Email Marketing October 22, 2014
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When a subscriber is truly done engaging with your emails, they start looking at the marketer’s nightmare – a link to unsubscribe. At a point wher...
Email Marketing ROI October 13, 2014
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Inbox placements and email deliverability are highly governed by IP reputation which makes the decision to use a shared or dedicated IP address, of pa...
Email Marketing ROI October 17, 2014
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It’s the season of scares and screams and with Halloween fast approaching it’s time to start thinking about creepy email templates and Halloween s...
Email Marketing October 8, 2014
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The marketing and advertising world is a never ending chain of crucially connected elements. The psychological aspect plays a vital role in advertisin...
Email Marketing October 1, 2014
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The mention of Scooby Doo and his gang catches us with a sense of nostalgia almost instantly and the characters, their antics and the mysteries they s...
Email Marketing September 17, 2014
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Marketers go bananas before sending email campaigns! There are just too many things to be taken care of at the time of launching an email campaign and...
Email Marketing September 11, 2014
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With the Canadian Anti-Spam Legislation that came into enforcement, from July 1, 2014, the email marketing world battles to tweak their email marketin...
Email Marketing September 15, 2014
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It has always been our ardent advice that one shouldn’t opt for list rentals. To reinforce our advice and show you an alternate pathway, we have...
Email Marketing September 8, 2014
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Sending marketing emails using Outlook? You might want to reconsider that move. You ask why, there are quite a few rationales why. Though Outlook is a...
Email Marketing September 4, 2014
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Every brand goes a lot more beyond just look and feel! A brand is a brand – to be able to be recognized by its consumers. Email marketing is tha...
Email Marketing ROI September 2, 2014
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With each turning page on the calendar the market scenario changes and everyone is left gasping for getting a hold on the new ways to deal with this c...
Email Marketing August 15, 2014
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There is a lot of advice available about using the right kind of subject line to increase your open rates, however there has never been a sure-fire wa...
Email Marketing August 23, 2014
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With mobile marketing and content marketing topping the charts as the most significant commercial digital marketing trends, the fate of Email marketin...
Email Marketing August 20, 2014
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Email subject lines are the determining factor of your email campaign’s success. With the subscriber’s inbox inundated with emails, they are the d...
Email Marketing August 18, 2014
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A little different from what we generally write, today Monks share with you some tips regarding the support of custom fonts in Email HTML. Fonts are t...
Email Marketing August 14, 2014
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The MarketingProfs’ Bright Bulb Awards are designed to identify those B2B brands who have thrived for excellence by providing their clients with inn...
Email Marketing August 12, 2014
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 All email marketers are more than aware of the email AB testing and multivariate testing methods and their importance, but how do you go a level fur...
Email Marketing August 8, 2014
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Every day we are bombarded with a huge amount of content on the internet, to be precise, more than 27 million pieces of content are shared on the web ...
Email Marketing ROI July 26, 2014
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Most companies now a days are looking out to expand their bottom and top lines. An agile and healthy sales cycle involves a lot of mediums and phases ...
Email Marketing July 24, 2014
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With every thought, concept and strategy for your email to have the perfect email design – designers and coders sometimes still lose on results in d...
Email Marketing July 12, 2014
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People like being wished on their birthdays and other special occasions, but everyone does birthday emails. If you want to go that extra mile to groom...
Email Marketing July 2, 2014
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With FIFA demanding the entire world’s attention for over two fortnights – it took our attention too and we could just not hold ourselves from wri...
Email Marketing June 27, 2014
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Email marketers, in their quest for quick ROIs resort to email list buying in order to receive recipient addresses in high volumes. Bought Email Lists...
Email Marketing June 20, 2014
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Increased email list churn is every e-marketer’s nightmare. A few subscribers striking themselves out every week would pose a major threat to yo...
Email Marketing June 9, 2014
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Call to Actions are said to rule your e-mail marketing world as they have a reliable propensity to stand out! With right calls to action, you can just...
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With the growing needs of direct communication with the stakeholders, marketers are now resorting to powerful channels like email marketing. Email mar...
Email Marketing June 4, 2014
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With more and more marketers preferring email as a communication channel, acquiring the right elements for your e-mail marketing campaign can get stre...
Email Marketing June 2, 2014
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No matter how hard you try to plan and execute the best for your party – it’s the people invited who set the mood! Likewise if all your content, g...
Email Marketing May 27, 2014
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Like the video popularity, Animation as well has started winning hearts. Animation is a lot easier than video deployment. All that is needed is a stat...
Email Marketing May 10, 2014
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Marketing is all about expending out on appropriate channels and brining the best returns out of such investment. Email marketing being a cost-effecti...
Email Marketing May 6, 2014
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While most of us are elbows down crafting compelling emails and newsletters, we still face challenges. Some challenges are basic while some, a little ...
Email Marketing May 1, 2014
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It’s great that you don’t think email marketing is dead unlike many others. Good thing! It’s working and working well for many marketers, provid...
Email Marketing April 20, 2014
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Well, have you thought of sending snail mails repeatedly to customers despite them not responding to you by return or when they ask you to stop the sa...
Email Marketing April 13, 2014
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Monthly or quarterly email newsletters are one of the most effective ways to communicate with your stakeholders. It gives them a clear and concise pic...
Email Marketing April 5, 2014
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With more than half of your subscribers still loving Gmail, hitting right in the inbox is extremely important. Most email marketers find it very diffi...
Email Marketing March 11, 2014
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Beautiful email and newsletter designs inspire all of us! They have a visually pleasing and captivating image and graphics, clear and crisp content, w...
Email Marketing March 10, 2014
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Newjacking is an interesting concept. It’s the act of leveraging on the momentum of breaking news and turn the same into your company’s favor by i...
Email Marketing March 2, 2014
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A lot of time we have talked to you about obtaining email permission before sending an email to your subscribers. Have you wondered how? Well, in this...