Email Deliverability Best Practices and Tips [INFOGRAPHIC]
DMA’s latest statistics reveal that email enjoys a whopping ROI of 4300%! That’s the potential of email marketing. But all your efforts and dreams of making big profits can fizzle away if your emails fail to make it to the user’s inbox. And unfortunately for email marketers, a research states that just 79% of commercial emails worldwide, land in the inbox.
Now, that’s something to be concerned about and that is exactly where focusing on deliverability comes into the picture. The good news is that improving email deliverability is not at all rocket science.
But before we dive into understanding what goes into improving deliverability, it is important to know the factors that are killing your email deliverability. So, here are a few:
- Sender IP address reputation
- Content relevancy
- Email design, especially the image-text ratio,
- Email frequency
Now, what can one do to beat poor email deliverability?
Check out our latest infographic “EMAIL DELIVERABILITY – UNVEILING THE DIVINE PATH TO SUBSCRIBERS INBOX” created in association with the email deliverability experts InboxPros. It will take you through the most effective techniques for not only improving your IP reputation but also ensuring that your emails reach where they are meant to be – in your subscriber’s inbox.
Moreover, there are many myths associated with email deliverability. The infographic also helps in busting these myths, shedding light on the truth behind them while sharing some of the email deliverability best practices. All-in-all, implementing the recommendations in this infographic, will certainly help you maneuver through the prominent email deliverability issues and how you can improve it to eventually boost your email marketing ROI.
Click the image to experience the Infographic in full interactivity: