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Valentine’s Day Email Inspirations: Make your Subscribers Fall in Love with your Brand

Valentine’s Day is less than a month away, which means our inboxes are all set to turn red and pink. While your subscribers toil at buying fancy gifts and getting reservations for celebrating the day, as email marketers, it is time for you to show them some love!

This love-filled holiday is a perfect time to strengthen your relationship with your subscribers via email marketing by helping them find what they are looking for. Brands have already started sending emails with sale previews and gift guides to remind their subscribers that the special day is around the corner.

To make sure you hit it right, Monks are here with examples of V-Day emails from popular brands. Go through these email inspirations and tips to begin with your Valentine’s Day email campaign planning.

Brand: Saks Fifth Avenue

Subject Line: Love is in this email: Valentine’s Day Gift Guide

Saks Fifth Avenue

Source: Inbox

We recently received this email from Saks Fifth Avenue, which is the first in their series for this year’s Valentine’s Day. Begin early with your campaign to let your subscribers know about the upcoming sale offers for the special day.

What we like about the email

The email is a simple gift guide with options for both men and women with the pictures of the products. The use of white space in the email gives a clean look and highlights the products. The discount offer is displayed in a different color to call attention to it. The email has social sharing icons and a ‘Get Text Alerts’ option, which lets the users engage with their brand on other platforms as well. Moreover, a pre-header text is included which plays an important role in increasing open rates.

What could be improved

Though this email is the first in the series of their Valentine’s day sale emails, the offer should have been above the fold and the user code should have been more prominent. Moreover, the CTA is textual, which can be made more evident and easily noticeable with a button CTA.

The product images will not be displayed properly on mobile devices and small screens. When the email is scaled down for small screens, the text becomes non-readable.

Brand: Uncommongoods

Subject Line: Do llamas fall in love?

Uncommongoods

Source: Milled

Just because it is Valentine’s Day, your emails need not be all shades of pink and red hearts. Using these color themes is a common practice. To make an impact, experiment with innovative subject lines and color schemes.

What we like about the email

This email from Uncommongoods uses unconventional colors for the email instead of the common shades of red and pink. With an interactive GIF and an interesting headline, the email is sure to grab the attention of users. It has a navigation bar at the top and easy links to the gifts store at the bottom to make the shopping a smooth experience for the subscribers.

What could be improved

A view online link is missing for devices and email clients that do not render GIFs properly. Also, the email lacks proper alt-text to make the message clear, in case the images are turned off.

Brand: Swank

Subject Line: Score some MAJOR points this Valentine’s Day…💞

Swank

Source: Milled

Interactivity is the top trend in email marketing these days. Using animation and interactivity to increase visual appeal in your emails is a great way to keep your subscribers glued to your brand’s emails.

What we like about the email

Swank does it right by using a GIF animation to promote their gift card. The CTA is large and prominent. The text is repeated so that if the image fails to load, the message is still conveyed. With options to share the email on social platforms, the email is a perfect one for Valentine’s Day.

What could be improved

The CTA should have been placed above the fold to be easily visible. A web version and pre-header is missing, and the social icons look distorted as they are not coded with equal proportion.

Brand: William Sonoma

Subject Line: ❤ Happy Valentine’s Day! LOVE: Your friends at Williams Sonoma

Williams Sanoma

Source: Milled

Instead of just sending a plain wish email or simply promoting and selling products, give them some extra information to increase your email’s engagement.

What we like about the email

This email from William Sonoma shares insights from experts about their products. Apart from the wish and the offer, this extra information about their products helps the subscribers and customers in making the purchase decision. With the right balance of text and images, the email is sure to entice viewers to click through.

What could be improved

The view online link is missing in this email. Moreover, the offer and code for free shipping should have been more evident.

Brand: Nike

Subject Line: Our Favorite Last-Minute V-Day Gift

Nike

Source: Milled

Last minute gift ideas and guides are a great way to boost up your sales. Create a sense of urgency by adding countdown timers and mentioning it in the subject lines. This is a great tactic to engage more users.

What we like about the email

This email from the popular brand Nike focuses on last-minute gifts. The hero image, followed by the headline and CTA are enticing and located above the fold. Moreover, the other products displayed follow the color theme to give the look and feel of V-Day.

What could be improved

Social sharing icons are missing in this email. The links to the store could be more prominent and highlighted. The main CTA is in the form of an image, which may go unnoticed in case of rendering issues. Moreover, all images lack proper alt-texts.

Brand: Rent the Runway

Subject Line: Don’t miss same-day rentals from $30!

Rent the Runway

Source: Milled

Emails that think outside the box perform well. Create a catchy copy by including offbeat headlines and images.

What we like about the email

This is an unconventional V-Day email from Rent the Runway. The offer is clear from the subject line itself. The copy is concise, creative and enticing, and the CTA is highlighted. With a totally different theme than the customary emails painted in red, this email stands out.

What could be improved

A view online link and links to other social media channels could be added to bring more people to engage with the email.

Wrapping Up:

Use these examples and tips as a guide to plan and strategize for Valentine’s Day. Want to get your emails audited by the experts? EmailMonks can help you get better conversions from your emails with an email design audit service. To get your emails designed, coded and audited, get in touch with us at hello(at)emailmonks(dot)com.

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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