Monks’ Most Loved Emails from the Month of July’17

Category : Email Design

Monks are back yet again with our collection of the most loved emails received in the month of July. The floodgates for holiday email marketing have opened and email marketers are seen gearing up for the busiest time of the year. With themes that revolved around July 4th, summer sales, pre-fall sales, back to school offers, Christmas in July and semi-annual sales, July was just the beginning! Have a look at a few email templates from the lot that delighted us!

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Subject Line: BEEP BEEP

Mini-Boden email

What did we like?

  • A striking hero image
  • Appropriate pre-header and view online option
  • Good use of different typography fonts
  • Overall use of images and GIF works in conveying the message right
  • Alt-text provided for all images

What could be improved?

  • Negligible text and more images may cause rendering issues
  • The offer “20% OFF” should have been highlighted and made more prominent
  • The CTA should have been repeated or highlighted more, as this one has chances of going unnoticed


Subject Line: ✏ Pencils down: We’re kicking off Back to School

Jane back2school email

What did we like?

  • The use of pastel colors and attractive illustrations makes the email stand out from the rest
  • The subject line, copy and overall theme for back-to-school is self-explanatory
  • Proper alt-text provided for images
  • App store links and social sharing buttons provided
  • Option to Unsubscribe

What could be improved?

  • Pre-header text and “view in browser” link are missing
  • The CTAs should have been more prominent

Saks Fifth Avenue

Subject Line: Your EXTRA 20% OFF code EXPIRES today!

Saks Fifth Avenue email

What did we like?

  • Minimal yet attractive design
  • The offer is highlighted in a creative way with bold CTAs
  • The offer code SPOTIT is mentioned in the pre-header as well as the body of the email
  • There are multiple offers in the email with their respective CTAs
  • Adequate balance of text and images
  • Option to unsubscribe or change preferences in the end

What could be improved?

  • The entire email and the highlighted offer is dependent on the images. The offer must have been in the form of bulletproof text.
  • The alt-text provided should have included the code or offer details.

Chasing Fireflies

Subject Line: Eeek, 20% off all costumes ends tonight

Chasing Fireflies email

What did we like?

  • Minimalist design with optimal use of imagery
  • The offer and code are highlighted with attractive fonts
  • Bold and eye-catchy CTAs
  • Fair balance of text and images
  • Evident social sharing icons

What could be improved?

  • There should have been some information about the deal in the pre-header


Subject Line: FLASH SALE? Yes, please (with sprinkles on top)

Loft email

What did we like?

  • The use of GIF to highlight the sale makes the email quite engaging
  • The email is mobile responsive and has a view online option
  • Interesting pre-header text
  • Bold and clear CTA
  • The message is conveyed concisely
  • Physical address and unsubscribe link included in the footer

What could be improved?

  • The offer is solely dependent on the image but if images are disabled by an email client, the email won’t serve the purpose
  • Proper alt-text is missing


Subject Line: Deck the halls early: Styles from $19.99

Pediped email

What did we like?

  • Catchy and relevant subject line
  • The use of GIF and imagery brings a festive look and feel
  • The offer is described in the text above the footer which conveys the message even when the images fail to load.
  • The navigation bar is given at the top as well as at the end of the email

What could be improved?

  • There must be a view online link
  • The primary CTA should have been bigger and prominent


Which one did you like? Did you come across a really good email last month? Do share it with us! And also, have a look at our email collection from the months of April, May, and June!

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Kevin is the Head of Marketing at EmailMonks, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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