Educational Email Examples- to help you pass with flying colors
Digital marketing has become an essential part of every higher education institution’s marketing strategy. And apart from well-designed websites, email marketing is emerging as one of the most effective ways of promoting an education institution/university.
In 2015, Informz studied 41 million emails sent by higher education institutes to analyse the email trends. Here are some important findings you must know as an email marketer:
- Along with 98.00% delivery rate, the educational organization emails enjoyed 48.66% open rate and 16.69% click rate.
- The open rate for emails to subscribers who were sent 6 or more emails per month was higher.
- Educational emails with subject lines less than 10 characters got the highest open rates.
- 83.40% opened emails had greater than 10 seconds engagement as compared to the 65.71% association industry benchmark.
With such great numbers to start with, as an email marketer, it is vital for you to craft great email templates that serve the purpose as well as encourage subscribers to enrol for a course.
Monks have collated some awesome educational email examples to help you boost the admission counts:
1. King University
A view online link, hero image, followed by email body with the message, and then a clear CTA for the subscriber to take ac tion. This email from King university is an ideal one. While they provide information about the courses they offer, they also tell us about what makes them different from others. Links to social media platforms at the bottom is also a great idea to engage the subscribers.
2. Stonebridge College
The distance learning college has placed its social media links and a career advisor contact number at the top of the template to grab attention; smart job! The hero image is appealing and so are the colors used in the email template. But the number of CTAs is way too much, which indicates that the email is not focused. The courses could have been represented in a better way with interactive elements like sliders, rotating banners, flip effect, etc.
3. Drexel University
This is an email from Drexel, a research university that provides online programs for working individuals. The email has a preheader, a hero image, a list of various online programs they offer, and a CTA to learn more about them. Adding links to view a recording of some of the programs is also a great way to attract new admissions. But the view online link is also missing.
4. New York University
NYU has broken the image heavy email taboo. The textual email makes it easy to provide maximum links to their website’s different sections. All the information regarding FAQs can be acquired within single email. The key points that are to be taken under consideration before carrying out admission process are discussed aptly in the email.
But since only text makes the experience a little mundane, they could have tried an image or an interactive element to make the email more engaging.
5. University of Phoenix
Targeting the audience for whom the email has been crafted, you need to use the images along those lines so that subscribers can relate to it.
Phoenix University used a picture that portrayed a mother and daughter to encourage adults to join back school. The image displaying hectic life of a mother complimented the text- Pursue a degree on your schedule.
Every learner needs assistance at one or the point of their course. Straighterline emphasized that very point in their email headline. Without depicting chunks of information about various courses or bragging about their achievements, they’ve directly jumped to the reason for sending the email. The CTA is bold and clear.
We hope these inspirations will help you design email campaigns as good as these or even better. Be clear about the audience you are targeting and provide information the subscriber is expecting.
Do you have any experiences to share about an email campaign you sent to promote your University courses? Shoot in the comments below!