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April's-Most-loved-Emails

Monks’ Most Loved Emails from the Month of April’17

Category : Email Inspirations

April is a versatile month for email marketers. Right from playing a prank on Fools’ Day to sending good wishes on Easter and celebrating World Health Day (Apr 7) to starting Mother’s Day promotions, email marketers from different walks of life and dabbling with different industries send some really nice emails during this month. In addition to accommodating them in our Inspirations page, Monks have compiled a set of emails that have caught their eyes. Take a peek into the collection:

Venus

 

April-Fools-Emails-Venus

Pros:

  • The bright and complementary colors immediately draw attention to the April Fools’ Day prank.
  • As a twist to usual discounts and deals offered by different e-commerce sites, they have announced a 0% off.
  • They have a witty CTA copy to support their prank and take the subscribers to their landing page.

Cons:

  • The essence of the prank relies heavily on the central image. In the email clients with image loading disabled, the humor may be missed by the Alt-Text.

New Call-to-action

EmailMonks

We don’t prefer to blow our own trumpet, but our Easter greeting email was an interactive email so feel free to test your reflexes & try to ‘catch’ the egg.

 

Williams-Sonoma

 

Williams-Sonoma

Pros:

  • Overall, it’s a clean layout with columned sections.
  • They’ve made use of preheader text to explain further about the email.
  • Even though focussed on showing their Star Wars themed merchandise, they have also reminded about the Mother’s day shipping in the first fold.

Cons:

  • Email length can be an issue when viewed in a mobile, since the stacked sections shall make the email too long.

Journeys

 

Journeys

Pros:

  • Clutter-free header helps in drawing attention to the hero image.
  • The ‘Sale’ is highlighted in a different font to draw attention.
  • Intelligent use of social media icons.

Cons:

  • The entire email relies heavily on images to convey the message.

Gifts for You Now

Gifts-for-you-now

Pros:

  • Most minimalistic email in this lot.
  • The offer is visible right above the hero image as well as in the image and in the footer, too.
  • The social media icons are placed prominently at the top for easy access.
  • Great scope for doing a pixel art using proper slicing and Alt-text placement.

Cons:

  • The entire email relies heavily on images to convey the message.

Clinique

Clinique

Pros:

  • The entire email theme reflects around the arrival of summers, all thanks to the colors used.
  • Overall, the email is divided into clean sections to improve readability.
  • The Rewards Program is highlighted for those subscribers who are yet to become a part of it.

Cons:

  • The text in the footer is barely visible.

Looptworks

Looptworks

Pros:

  • The hero image makes use of colors that shout ‘Spring!’
  • Email is divided into neat sections that prompts easy readability.
  • Equal balance of text to image, so that the subscriber doesn’t miss out on the message even if images are disabled

Cons:

  • They could have included a Live stream of users sharing images on Instagram. Although it may run into limited compatibility scope but can work wonders for user experience.

What are your views about the emails shared above? Share your views and email screenshots in the comment below.

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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