Mobile Email Design Best Practices
We hope our initial post on the Mobile Email Optimization was noteworthy. The web is going mobile and so are the emails. Designing mobile optimized email has certain have-to-dos to be attended. Monks enumerate the following best practices while designing mobile email campaign…
A. Enlarged Fonts
In mobile settings, fonts should be set larger than in traditional emails. To forefend illegible fonts, endeavor for a body copy minimum of 14 px and headlines of 22 Px+.
B. Scalability and Responsiveness
Muster up scalable and responsive email designs that can gibe along with multiple mobile operating systems. Consider trimming your emails 320×550 px wide.
C. Call to Action
Marketers determine the success of their email campaigns through Call-to-action. Hence, ensure that the Call to action button is easily tappable on the touchscreens. Keep it on the top, put mastheads and banners elsewhere. Moreover, it should be linked to a correct landing page which in turn fits right on the mobile screens.
D. Images and Text
Use the blend of images and HTML text both into your mobile email so to be able to allow the subscribers to take quick & effective actions. Do not draw a blank on the Image blocking forepart as image blocking isn’t just curbed to desktop email clients but also to the mobile OS. Test your emailer well before sending it out.
While the newsletters are presented in two to three column format, try considering mobile-optimized email for single column because of the limited screen estate. This way you accommodate similar screens and also resurrect legibility.
F. Space it right!
Don’t crowd your links. Give the user space to tap. Using a menu should not resemble a round of darts.
Embrace the trend, boil down on the core aspects of email marketing, and keep your recipients happy.