7 Sacred Tips to Grow Your Subscriber List Organically

Category : Email Marketing

It has always been our ardent advice that one shouldn’t opt for list rentals. To reinforce our advice and show you an alternate pathway, we have come up with a list of tips which, will ensure that your email sign-up process becomes more effective. These tips will help in achieving a boosted organic growth in your list of subscribers, making list rentals unnecessary.

So here is the Monks’ path on organic list growth:

1. Test your process to eliminate frictions

To enhance sign-up numbers, eliminate all sign-up process frictions by testing the process on company outsiders (for unbiased opinion). Observe their reactions throughout the process and ask them important questions about – salience of sign-up benefits and CTA, clarity of instructions, ease of process, quality of closure message, salience of next steps and privacy statement, etc. Put these observations into action by making requisite refinements, this will smoothen the sign-up process.

2. Make your email sign-up omnipresent

Make sure that all your social media touch points, website and print collaterals contain an email sign-up button (QR code in case of print collaterals). Your email sign-up should be on every page of your website and should have a custom tab on all your social media pages like Facebook, Twitter, Linkedin, etc. You can observe all these brand touch points to know which ones generate the most sign-ups and build a strategy accordingly.

3. Develop benefit first communication

People do not have the time to browse through all of your content, whenever they read a CTA they ask “what’s in it for me”. Your CTA should answer this question before telling them what has to be done to derive that benefit. For instance you could write “Get a sneak peek into our exclusive collection by signing up” instead of writing “Sign-up for a sneak peek into our exclusive collection”. This simple technique will help grab attention and make people read through your entire message, thereby increasing the chances of a sign-up.

4. Reassure people about the privacy of their data

You need to ascertain that the sacredness of your subscribers’ data is maintained; their data shouldn’t be misused by your brand or shared with any external agency. While maintaining the privacy of your subscriber’s data is your duty, it’s also your job to reassure them that their data is in safe hands. At the time of sign-up itself this credibility has to be gained by introducing them to your privacy policy. And by introducing we do not mean that you should roll out the entire document in front of them, making them feel like there is just too much to read; instead write something like “We would never share or misuse you data, we respect your privacy.” and give a link to your privacy policy so they can read the entire document if they want to.

5. Do not ask for too much data on sign-up

If you ask for more than the basic data on the sign-up itself, people will assume that if this much data is expected for a mere sign-up then a lot more will be expected as the subscription follows. So just keep it basic like name, last name, email id and 3-4 fields other of basic details. In case you really want more data, make it a two-step form filling process and give them the option to skip the second step completely. This will reassure them that you respect their privacy. Once people sign-up you can ask them for more data, but at every point make sure the data you ask for is not intrusive and that it is absolutely necessary in order to provide them a better service. Asking for any unnecessary data will put your image to stake.

6. Make data sharing mutually beneficial

No one likes being asked for data, especially when the process can be carried out absolutely unaffected without it. So whenever you ask for data that is beyond the basic requirements, make sure you offer a benefit that is worth that data. For instance, if you ask users to validate their mobile numbers then offer them a discount coupon in exchange. But always provide them with the choice of not sharing such data, do not make it a compulsory field.

7. Maintain an adequate email frequency

Sending emails too often can make subscribers opt out and sending emails after long intervals can make them lose interest. So maintain a regular and rational frequency. Keep them informed about the frequency by including communication like bi-monthly newsletter, weekly edition, etc. You could also ask how often they would like to be contacted at the sign-up stage itself.

Got suggestions on elevating organic list growth? Share them with us and our readers by posting in the comments section.

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Kevin is the Head of Marketing at EmailMonks, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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