What Made News! Email Industry Updates – Q2 2017 Roundup

Category : Email Marketing

In any industry, it is vital to stay aware of the updates and progress made. As a part of the small initiative, we present you the second part of the ongoing series where the Monks roundup all the important findings, useful announcements and workarounds in the constantly changing email marketing industry. Let us move forward.

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Email Marketing Industry Updates

  1. Email Census for 2017 is out

    Adestra is out with the Email Census for 2017 in partnership with eConsultancy. You can download a copy from here.

    How is it beneficial for you

    In a crux, you get a general view of what are the different approaches followed by email marketers globally.

    • Email marketing best practices
    • Effectiveness of email in different industries
    • Preparations behind a marketing campaign and role of email in them
    • Scope and prospects of personalization & automation in emails
    • Future prospects of email.
  2. Litmus introduces SPAM testing in addition to email testing tools.

    Email Deliverability is a crucial aspect of any email marketing campaign. If your sender reputation is low, no matter how fruitful your email campaign may be, it shall be flagged as SPAM (eeks!). As they say, prevention is better than cure, Litmus have now included SPAM testing tools in their Litmus Plus plans. If you are a Litmus user, you can check it out here.

    How is it beneficial for you

    • Prevent from being blacklisted: Check your IP addresses and domain names against common blacklists, and get notified if any of them could affect delivery.
    • Authenticate your email with correct DKIM and SPF keys: It is very important for your sender reputation that your emails are authenticated with correct DKIM and SPF keys.
    • Test your messages against major spam filters: In our previous blogs, Monks have stated that some design elements also trigger spam traps. You can test your email against some of the spam filters used by most email clients and webmails.
  3. Email opens on smartphones is comparatively high the day before Father’s Day.

    Movable Ink made this discovery from the statistics of emails sent for Father’s Day. In support to Litmus email client market share, they discovered that Father’s Day emails have the highest opens the day before Father’s Day, as most subscribers skimmed their emails to find last moment deals. Read more about it here.

    How is it beneficial for you

    • Mobile opens were the highest at 62% on Saturday and Desktop opens were high on Monday when people were back in office.
    • Subscribers are still on the lookout for last moment deals but don’t engage with emails on a holiday.
    • For brands sending deals on holiday weekends, it’s a good idea to deliver those promotional emails in the days leading up to the holiday – not on the holiday itself.

Updates from the Monastery

  1. EmailMonks were a part of 3 major email marketing conferences. We had a great time and learnt a lot from attending. You can read the key takeaways from Marketing Sherpa Digital Summit 2017, Email Innovation Summit and Email Evolution Conference 2017.
  2. After the great response we got from you for our infographic, visualize the evolution of emails with brand new explainer video about Evolution of emails. Check it out now!!!
  3. Monks have chanced upon a workaround to getting bulleted list working in all Outlook variants (2007 – 16). Learn about how you can also add bulleted lists to your emails and get it rendered in Outlook.
  4. Monks review the MailChimp’s DIY email editor as a part of email editor review series. This can be greatly helpful if you are new to MailChimp and are curious to explore the email editor.

We hope these updates will prove useful to you as you design and code your email campaigns. The Monks will be back with updates for Q3 in October. Stay tuned…

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Kevin is the Head of Marketing at EmailMonks, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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