Gaining Email Subscribers through Mobile Marketing: It’s a pious union!
Acquiring email subscribers as we have always talked earlier, involves a lot of ground breaking efforts. Gaining email subscribers through innovative online and offline ways is easy however as the world is gung ho about smart phones, penetrating in this arena might as well boost the subscriber numbers well enough.
According to the Forrester Research Email Marketing Forecast, 2012 To 2017, 78% of the U.S. email users will also access their emails via mobile devices by 2017.
So, how does the marketing with mobile and doubling your email subscriber base form a pious union and how to sync the two? Here are the secrets:
1. SMS is still in trend!
SMS is one of the most cost effective BTL promotional tools and the one way you can gain subscribers through mobile. Ask for their emails through SMS. See what they are obsessed with, study your consumer behaviour. For Eg. If they like receiving promo codes with discount offerings try to send an SMS that says “Avail more 30% off, Type More your Email and send it to us on xxxx” This will also help you develop an email database of people interested to hear back from you. You can also check for the post purchase user experience feedback and request for an opt in
2. It’s the whole new world of mobile apps!
If your business has a mobile app, there are a variety of places you can sneak in an email opt-in. Depending on the app, you could include an opt-in on a welcome screen within the app or even in app settings.
3. Mobile Service Manager acquires email!
Certain brands provide service messages on mobile through SMS, Messenger and Apps. For these brands, mobile service management will helps to create a robust after sales service and at the same time acquire email addresses “For product use and care, text CARE and your email address to 12345.”
4. Guerrilla marketing!
Try to promote email sign-up via mobile devices through an in store promotion, graffiti, in midst of a puppet show or your online shopping cart box. Try to innovate and engage viewers through something unique which can instantly allow viewers to take action through their cell phones as they are in handy most of the times.
5. Offer Cross Platform!
So, if you decide to use short codes use it differently for social channels, emails and mobile audiences. Also, see the ones already approached. Ask your mobile prospects to send one word short code “Discounts” or “Offers” or “Music” and there are many fishes in the pond for email only offer. Cross promote your propositions.
6. QR Codes are still breathing!
While most marketers say QR codes will soon be a thing of the past, they still are a good way to tie in printed marketing collateral with mobile marketing efforts. Create easily tappable calls to action keeping finger targets in mind. For Eg. ““Scan here to get insider tips via email.” The consumer then will be taken to a mobile-friendly email sign-up form.
Marketing with mobile is shaping up well with the increase in the smartphone users globally. While you attempt to gain on your email subscriber lists, do not forget to integrate the efforts with mobile marketing as they both bring together an utterly pious connection, immortal, holy and divine!