GetResponse adds a new feather to their hat with the launch of “Perfect Timing”
What is the best time to send an email? Just like the hen and the egg question, this is probably the most twisted question for all email marketers. Though, you can get some help A/B Testing your emails, but is there still a perfect time to send emails? Well, our friends at GetResponse resolve it in style.
Recently, GetResponse rolled out a new feature called “Perfect Timing”.
This new feature works on historical activity and predicts optimal delivery hour.
How Perfect Timing Works?
This tool uses past performance data that helps in predicting the time at which the email campaign will be well-received by the subscriber. This tool ensures delivering email at the perfect hour of the day.
Here are the couple of examples cited by GetResponse team:
Sue interacts with her email mostly in the evening. GetResponse has calculated Sue’s Perfect Time window to be between 7 PM and 8 PM. The system predicts that’s when she’s most likely to open emails and click links.
With Perfect Timing off, you might send her an email at 9 AM, and Sue’s mailbox would be buried in 10 hours of emails by the time she checks it at 7 PM. Or you could send her an email at 11 PM when she’s already in zzz mode.
With Perfect Timing turned on, GetResponse will deliver email to Sue between 7 PM and 8 PM, dramatically increasing the chances that she will open your email, read it, and click through.
Let’s say you have three subscribers:
John, with Perfect Timing 9-10 AM
Mike, with Perfect Timing 2-3 PM
Sue, with Perfect Timing 7-8 PM
So you send a newsletter at 9 AM with Perfect Timing turned on.
John is emailed immediately because 9 AM is his “perfect timing” slot.
Mike’s email is delayed 5 hours to hit his “sweet spot” at 2 PM.
Sue’s email is delayed 10 hours, so she receives it between 7 and 8 PM. (Source GetResponse)
Most email marketers think this new addition will soon become the game changer. Will there be a new time to send email campaigns for marketers now that there is “Perfect Timing”? Well, time will tell!
How Perfect Timing is different from Time Travel?
Unlike time travel that delivers email at the specified right time no matter the location of the subscriber, Perfect Timing goes the extra mile. With the past records and data sets, the tool analyzes optimal time of the day when user is most likely to open and click email.
In order to reach that perfectly timed moment, GetResponse will wait up to 23 hours before delivering the message to some of your subscribers. Evaluating performance report after 72 hours (3 days) or even 96 hours (4 days) following the message delivery is ideal.
You can learn more about the tool here – https://support.getresponse.com/faq/what-is-perfect-timing-and-how-does-it-work