GIF, Video, Cinemagraph- adding RICHness to Email Marketing
Visuals have the power to tell stories and convey messages in a way that no other medium can. That’s because we are genetically wired to respond better to visuals than to text.
Banking on the same concept, rich media was introduced in email marketing.
As the name suggests, rich media is rich in terms of the awesomeness it brings to emails. Since the primary aim of emails in marketing is engagement and rich media fulfils that compliantly, it has gained great popularity in the recent times more so because of rising support from email clients.
Images, GIFs, Cinemagraphs, Audios and Videos are the five heroes that make up for rich media. Each one has its own pros and cons but when used judiciously, can make a humungous difference to the success of your email campaign.
Suppose you are a musician, you might want to give a glimpse of your work to your subscribers or maybe a language tutor who wants to provide pronunciation tips through an audio in email. The HTML5<audio> tag is fully supported in Apple and iOS mail (which is around 50% of recorded opens). Though other email clients don’t support the same, fallback content makes up for the incapability.
Audios work wonders in certain situations. But for everything else, the fantastic 4 stand tall – Images, GIFs, Cinemagraphs, and Videos in email. Monks’ latest infographic Rich Media in Email Marketing will take you on a beautiful journey to explore the trend of visuals, which is making the email marketing world go round.