Heavenly Email Newsletter Template can fourfold your ROI

Category : Email Marketing

Email Newsletter is one of the most cost effective below the line promotion methods. Newsletters often surrogate the need of personal salesmen delivering value to the people from all around the world and capturing their top of the mind space.

Newsletters are used in daily marketing activities and thus it is essential that the subscribers who have subscribed continue to read them and those who have yet not subscribed become irresistible to do so.

To ensure a regular touch base, email newsletter should have a fixed template which is eye-candy to many of the subscribers. The template should ideally be designed with utmost care, similar to the email design following the email design best practices. While aiming to design and code an email newsletter template check if you want to stick to the age old plain text model or code it using HTML.

An impregnable way to attain the goal through newsletter campaigns is to fragment the making of newsletter is to various stages:

The Conception Stage:

Conception is where you conceive. Brainstorm, jog your grey cells and develop an idea (newsletter) that matches the expectation of your brand and people (Internal and external employees). Remain out of the box and ask your creative agency or team to apply the forward thinking ideas for the newsletter template.

Design Stage:

Once you have the mind map for the design, implement it. Do it in-house or outsource it to an agency like Email Monks. Try avoiding the free templates because of the following reasons:

–          It creates copyright issue.

–          It can’t be customized.

–          It can’t match the brand guidelines.

–          Your content may or may not fit with the layout.

–          If the design is convoluted, you may encounter a huge coding issue and man hour costs.

Coding Stage:

Converting the email newsletter to html coding is a cumbersome task. You ought to be quick and also well-equipped with the desired skill sets pertaining to HTML coding. Better outsource the work to Email Monks for a quick coding requirement and enjoy the best in industry turnaround time of 8 hours.

Testing Stage:

Once you are ready with your design and coding, test the template. Try litmus analytics that helps you test compatibility of your template in different web environments. Also, ensure that the fluid layout works well with the clients your target supports. Though, this might be needed for the responsive templates only.

The following are the business benefits of having an immaculate newsletter template:

–          Email Newsletter help you to create Awareness of the product or service through a cost effective channel of promotion.

–           Newsletters encourage the top of the mind recall and repeat business relationships.

–          With social sharing integration, product announcements newsletters go viral and attract lot of word of mouth publicity and referrals from people globally.

–          Newsletters are impersonal salesmen of your company. They travel miles and deliver value, brand your organization and make a sales pitch without maintaining sales attire.

–          Newsletters provide instant contact for urgent announcements or releases.

Takeaway: Email Newsletter Templates can be really helpful to gain on the competitors and stay ahead of the rat race. Designing and coding heavenly newsletter template is a deadening task. However, once you have a newsletter template, circulate it. Create a buzz around your subscribers about the newsletters. More is the template going viral, more chances that your ROI is maximized and you are able to position your products and services well.

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Kevin is the Head of Marketing at EmailMonks, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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