Top 75 Holiday Email Subject Lines to Boost Open Rate (Updated)

Category : Email Marketing

A crowded email inbox – isn’t that commonplace? This is the reason why many emails go unnoticed and remain unread in your inbox! Considering that the possibility of emails being opened are rather low, marketers are always looking for a magical mantra that will help reach their target audience. So what is that ‘open sesame’ password to charm your subscribers into opening your email in the competitive email market? Voila! Your email subject lines!

Convince & Convert found out that 35% of email recipients open email based on subject line alone and this can play a critical role during the holiday season. You have just about 5 seconds before your subscriber decides to open or delete your email. Let your email subject lines cast a magic spell over your subscriber, who is compelled to open your email, thus increasing your email open rates.

Be it Halloween, Thanksgiving, Black Friday, Cyber Monday or Christmas and New Year, these inspirational holiday email subject lines and templates used by popular brands will guide you in the right direction.

Best Holiday Email Subject Lines for Halloween 2019

Best email subject lines for Halloween 2016

1. Put Some Boo in Your Next Book Order (Chronicle Books)

2. Win our Halloween treats | Beware of these bewitching accessories… (Accessorize)

3. Fang-tastic Halloween savings – 4 days only (Petsmart)

Halloween Email Accessorize

4. Don’t ghost home alone (Uber)

Holiday Email Templates (Halloween) - UBER5. Hurry! Your Extra 15% Savings Coupon Ends Tomorrow (Barnes & Noble)

6. Save Up to 30% on Your Favorite Halloween Beverages! (BevMo)

7. It’s Halloween Time (Cartoon Network)

8. Better than candy (Bliss spa)

Holiday Email Templates (Halloween) - Bliss spa

9.We’re so pump(kin)ed about this

10. Bucketfeet – Have a Gourd Time on Halloween

11. Double double toil and trouble

email subject lines12. Happy Halloween! Get a spooktacular deal!

13. Witch fab deal will you choose today?

14. All treats, no tricks

email subject lines15. Zombie apocalypse: who do you save? The one with the gift card.

Best Holiday Email Subject Lines for Thanksgiving 2019

Best email subject lines for thanksgiving 2016

16. Tips and Ideas for a Stylish and Stress-free Thanksgiving (Bed Bath & Beyond)

17. Everything You Need for the Perfect Thanksgiving Dinner (Calphalon)

Holiday Email Templates (Thanksgiving) - Calphalon18. Thanksgiving Sale: extra 20% off + Black Friday Specials Preview! (Macy’s)

19. Happy Thanksgiving! Shop Black Friday online now! (Macy’s)

20. Wines That Go With Turkey (And All The Sides)- (expressions of the vine)

Holiday Email Templates (Thanksgiving) - expressions of the vine21. Thanksgiving Tips & Tricks (Gygi)

22. 1-day wonder 20% OFF everything! (Anthropologie)

Holiday Email Templates (Thanksgiving) - Anthropologie23. Final Hours! The clock is ticking on this Thanksgiving Sale!

24. Sneak Peak Deals! Save room for Thanksgiving

25. Thanksgiving got you stressed not anymore

email subject line26. Best thanksgiving ever it all starts here

email subject line27. No need to thank us for these exclusive deals.

Best Holiday Email Subject Lines for Black Friday 2019

Best email subject lines for Black Friday 2016

28. Black Friday Savings without the Big Crowds! (LeapFrog)

29. Exclusive Black Friday sneak peek. Save up to 30% off. (Crate&Barrel)

30. Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now (Quirky)

Holiday Email Quirky

31. Your Boss Is Shopping Today Too (Madewell)

Holiday Email Templates (Black Friday) - Madewell

32. Black Friday DEALS! 1000s of Items at Amazing Prices. (INDIGO)

33. Black Friday – 40% off everything! (Canvas Pop)

34. Mystery Sale – How Much Will You Save (Forever 21)

Holiday Email Templates (Black Friday) - FOREVER 2135. Black Friday weekend Banger

36. It’s black Fri-YAY! 30-50% OFF everything from your fave brand 24/11


– DAY 2 | 5 DAYS OF GIFTMAS | Activewear: Buy One, Get One FREE!

– DAY 3 | 5 DAYS OF GIFTMAS | All Gowns Now $20

– DAY 4 | 5 DAYS OF GIFTMAS | $5 Undies

– DAY 5 | 5 DAYS OF GIFTMAS | SAVE 30% On Activewear

– Where the party at?

This is the perfect example of how you should be sending your Black Friday emails. Instead of working on one-holiday email why not send serious of emails with crisp subject lines. The following example shows how it should be done.

37. Black Friday- last chance for massive vape savings

38. Fear of Missing Black Friday. The time is now.

email subject line39. It’s now or never!

email subject line 40. Waiting in line for these amazing prices on canoe paddles would be quite an oar deal!

email subject line

Best Holiday Email Subject Lines for Cyber Monday 2019

Best email subject lines for Cyber Monday 2016


42. It’s Cyber Monday All Week! (DELL)

43. Pet parent, only a few hours left to enjoy 25% off sitewide! SHOP NOW! (PETCO)

holiday email petco

44. Exclusive Black Friday / Cyber Monday Super-Sale Deals! (GoCoffeeGo)

45. Cyber Monday Savings! Free Shipping PLUS Up to 25% Off (Disney Store)

46. Cyber Monday Sale! Save 25% Today Only! (Tucker and Bloom Bags)

47. EXTENDED! 50%. Off. Everything. (Julep)

Holiday Email Templates (Cyber Monday) - Julep48. Don’t miss out, it’s almost over

email subject line49. Take a break from cyber Monday have some taco-bell

email subject line50. Score! It’s Cyber Monday: Mystery deal revealed!

email subject line51. Cyber Monday excitements enclosed

52. Break the internet with Cyber Monday

53. Enjoy the most beautiful Cyber Monday gift of the year

Best Holiday Email Subject Lines for Christmas and New Year 2019

Best holiday email subject lines for christmas and new year

54. A sale to escape the winter weather! (JetBlue Airways)

55. Are Your Holiday Cards in the Mail Yet? Get 60% Off! (VerticalResponse)

56. Family from Far + Wide, We’ve got the makings of your cozy Christmas morning (Terrain)

Holiday Email Templates (Christmas, New Year) - Terrain

57. We’re feeling very merry. Get 50% off your order. (Shutterfly)

58. Our surprise offer is WRAPPING up! (BANANA REPUBLIC)

59. Making Christmas merrier since 1707 (FORTNUM & MASON)
60. You can still get it in time for Christmas.

email subject line61. Free month of unlimited brand design.

email subject line62. Dog people give the best gifts.

email subject line

63. H&M Home- A stylish holiday at home

email subject line64. Merry Crustmas! Surprise your family with a pizza dinner!

(Note: For pizza)

65. Going on now..the very Merry sale!

66. Last-minute Gifts, Santa-Approved

67. Disney Style – Heigh-Ho! Heigh-Ho! It’s Off to Saks Fifth Avenue We Go!

68. Phrasee – Brace your elves

– It’s time for some Santa Banter!

69. Sloth Santa’s silly season sale.

70. Uniqlo – The turkey’s all done — let’s shop

– Santa, can you hear me?

– Let’s catch up before Santa gets here!

– Resolve to look good

71. Get your New Year’s resolution off to a new start.

72. New Year new me, blah blah sale is going quick.

73. Your wish list is about to grow.

74. Urban Outfitters – holiday stress level: zero

– new year, new neutrals

75. Welcome the New Year with bigger and better deals

Writing a subject line is an art. If you wish to make your holiday email marketing plan a success, jot down a really impressive subject line to increase email open rate; try these tips.

It’s never too early to start planning your email marketing campaigns for the upcoming holidays in the year 2019. Get in touch with us for excellent email template design and coding services.

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Kevin is the Head of Marketing at EmailMonks, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

1 thought on “Top 75 Holiday Email Subject Lines to Boost Open Rate (Updated)”

  • Karan


    Just landed here via That’s a nice list of ideas for getting more clicks and opens. I have often seen emails with headings like “Bumper Discount…” “It’s the last day…” etc. Great suggestions.

    Thank You,

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