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Top 35 Holiday Email Subject Lines to Boost Open Rate

Category : Email Marketing

A crowded email inbox – isn’t that commonplace? This is the reason why many emails go unnoticed and remain unread in your inbox! Considering that the possibility of emails being opened are rather low, marketers are always looking for a magical mantra that will help reach their target audience. So what is that ‘open sesame’ password to charm your subscribers into opening your email in the competitive email market? Voila! Your email subject lines!

convince&convert email subject lines research

You have just about 5 seconds before your subscriber decides to open or delete your email. Let your email subject lines cast a magic spell over your subscriber, who is compelled to open your email, thus increasing your email open rates.

Christmas Email free Template

Monks in the monastery have compiled some really irresistible holiday email subject lines and some inspirations to make your 2016 email marketing campaign a super duper hit. Be it Halloween, Thanksgiving, Black Friday, Cyber Monday or Christmas and New Year, these inspirational holiday email subject lines and templates used by popular brands will guide you in the right direction.

Holiday email marketing calendar 2016

Best Holiday Email Subject Lines for Halloween 2016

Best email subject lines for Halloween 2016

1. Put Some Boo in Your Next Book Order (Chronicle Books)

2. Win our Halloween treats | Beware of these bewitching accessories… (Accessorize)


3. Fang-tastic Halloween savings – 4 days only (Petsmart)

Halloween Email Accessorize

4. Don’t ghost home alone (Uber)

Holiday Email Templates (Halloween) - UBER

5. Hurry! Your Extra 15% Savings Coupon Ends Tomorrow (Barnes & Noble)

6. Save Up to 30% on Your Favorite Halloween Beverages! (BevMo)

7. It’s Halloween Time (Cartoon Network)

8. Better than candy (Bliss spa)

Holiday Email Templates (Halloween) - Bliss spa

Best Holiday Email Subject Lines for Thanksgiving 2016

Best email subject lines for thanksgiving 2016

9. Tips and Ideas for a Stylish and Stress-free Thanksgiving (Bed Bath & Beyond)

10. Everything You Need for the Perfect Thanksgiving Dinner (Calphalon)

Holiday Email Templates (Thanksgiving) - Calphalon

11. Thanksgiving Sale: extra 20% off + Black Friday Specials Preview! (Macy’s)

12. Happy Thanksgiving! Shop Black Friday online now! (Macy’s)

13. Wines That Go With Turkey (And All The Sides)- (expressions of the vine)

Holiday Email Templates (Thanksgiving) - expressions of the vine

14. Thanksgiving Tips & Tricks (Gygi)

15. 1-day wonder 20% OFF everything! (Anthropologie)

Holiday Email Templates (Thanksgiving) - Anthropologie

Best Holiday Email Subject Lines for Black Friday 2016

Best email subject lines for Black Friday 2016

16. Black Friday Savings without the Big Crowds! (LeapFrog)

17. Exclusive Black Friday sneak peek. Save up to 30% off. (Crate&Barrel)

18. Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now (Quirky)

Holiday Email Quirky

19. Your Boss Is Shopping Today Too (Madewell)

Holiday Email Templates (Black Friday) - Madewell

20. Black Friday DEALS! 1000s of Items at Amazing Prices. (INDIGO)

21. Black Friday – 40% off everything! (Canvas Pop)

22. Mystery Sale – How Much Will You Save (Forever 21)

Holiday Email Templates (Black Friday) - FOREVER 21

Best Holiday Email Subject Lines for Cyber Monday 2016

Best email subject lines for Cyber Monday 2016


24. It’s Cyber Monday All Week! (DELL)

25. Pet parent, only a few hours left to enjoy 25% off sitewide! SHOP NOW! (PETCO)

holiday email petco

26. Exclusive Black Friday / Cyber Monday Super-Sale Deals! (GoCoffeeGo)

27. Cyber Monday Savings! Free Shipping PLUS Up to 25% Off (Disney Store)

28. Cyber Monday Sale! Save 25% Today Only! (Tucker and Bloom Bags)

29. EXTENDED! 50%. Off. Everything. (Julep)

Holiday Email Templates (Cyber Monday) - Julep

Best Holiday Email Subject Lines for Christmas and New Year 2016

Best holiday email subject lines for christmas and new year

30. A sale to escape the winter weather! (JetBlue Airways)

31. Are Your Holiday Cards in the Mail Yet? Get 60% Off! (VerticalResponse)

32. Family from Far + Wide, We’ve got the makings of your cozy Christmas morning (Terrain)

Holiday Email Templates (Christmas, New Year) - Terrain

33. We’re feeling very merry. Get 50% off your order. (Shutterfly)

34. Our surprise offer is WRAPPING up! (BANANA REPUBLIC)

35. Making Christmas merrier since 1707 (FORTNUM & MASON)


Writing a subject line is an art. If you wish to make your holiday email marketing plan a success, jot down a really impressive subject line to increase email open rate; try these tips.

It’s never too early to start planning your email marketing campaigns for the upcoming holidays in the year 2016. Get in touch with EmailMonks for excellent email template design and coding services.

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Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

1 thought on “Top 35 Holiday Email Subject Lines to Boost Open Rate”

  • Karan


    Just landed here via That’s a nice list of ideas for getting more clicks and opens. I have often seen emails with headings like “Bumper Discount…” “It’s the last day…” etc. Great suggestions.

    Thank You,

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