Why Delight is at The Heart of EmailMonks

Category : Email Marketing

It’s not very often that EmailMonks talks about themselves. Today is that rare day when we would like to take the opportunity to share something about us and how we work at the Monastery!

Back in 2013, the idea of EmailMonks was conceived to put to rest the email design and coding struggles faced by email industry professionals.

Email marketers encountered many challenges because of last minute changes in the email design and tight deadlines. These challenges used to make it difficult for them to effectively execute email marketing and manage timelines of sending the email.

It was started with the sole objective of helping anyone who needed assistance with email templates.

Over time, this became our mission statement and the ultimate goal of every professional associated with us.

It’s been 5 years to the inception of EmailMonks and we have consistently striven to deliver the best-in-class customer experience – best-in-class in a way that we always try to exceed the expectations of our customers.

We make every effort to delight our customers, without any time zone barriers.

We code and design the cheapest email templates with the fastest turnaround time of 8 hours. We prioritize customer experience rather than making a fortune. Whether we have a live chat request or a comment on our blog, we try our best that we can to help them. The objective of our live chat or blog is not to generate business inquiries or leads but to HELP!

We don’t just deliver services. We deliver an EXPERIENCE that would make our customers smile.

It makes us proud when our customers recommend “EmailMonks” to their fellow colleagues looking for similar services. Word of mouth publicity always feels better than paid advertisements.

Delight – The ‘sweet potion’ that blooms(fosters) Customer Retention

DELIGHT as an experience and as our core value helps us retain our customers and build brand loyalty. We can proudly say that we have a customer retention of around 95%.

We deliver the job within the expected timeframe and sometimes even before. If the customer has any queries after the job is completed, our customer support executive readily helps them with any issues that they may be facing with the email template. Be it ESP integration or uploading the email template, we educate the customer through special video calls and screen sharing sessions.

If the client needs any revisions, we make sure that it is delivered to them within the next 24 hours.

In case the client is still not happy with our services, we provide them with 100% refund guarantee. [No questions asked] 

Let’s take a real-life instance that best demonstrates the delight mantra.

As we mentioned earlier, our LIVE CHAT feature & customer support team functions with the intention to HELP rather than sell. On one such instance, the campaign manager of a Brand reached out to us on live chat with a very urgent request, as their designated developer could not deliver the email template that was scheduled to go out in the next 6 hours. The EmailMonks team sprung into action, took inputs required for project and without any discussion (commercial) delivered the template in 2 hours, much to the Delight of our (now) customer. We strongly believe in ‘karma’, if you do good, it’ll come back to you.

Recently we organized “The Best Email Design Hunt 2017” contest that was a huge hit in the entire email marketing world.

Throughout the contest, we tried to help the participants in every way we could. We made sure they submitted the most competitive entry that brightened their chance to win.

We surprised the finalists who could not make it to the winners list with a personalized “Email is King” merchandise. Needless to say, it became very popular on the entire social media and one of the most talked about things. It made our new year even more exciting.

Again, during EEC 2018 at NOLA, we presented our booth visitors with personalized “Email is King” merchandise. The smile that we brought on their faces was simply priceless.

Wrapping Up

When you have just started your business, generating conversions seems to be an easy task. However, when you have reached at a certain level, sustaining the growth and retaining the customers is more important. That’s where DELIGHT comes into play. And we cannot thank our customers enough for giving us an opportunity to delight them in every small way we can.

We Smile, Only When You’re Delighted.

With love

Team Monks



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Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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