MarketingSherpa Summit 2017: Key Takeaways
Marketing Sherpa Summit 2017 was an awesome experience for Team EmailMonks who attended & exhibited at the 12th annual conference at Las Vegas. Besides meeting the who’s-who of the email marketing industry who dropped by our booth, it was indeed a privilege to hear the inspiring success stories from the eminent speakers and have a taste of the rigorous research they have put in to achieve the long-term, sustainable competitive advantage.
It has been a seraphic experience for the Monks to get actionable takeaways crafted meticulously through real life experiences. Here we have listed the commendable tweets and takeaways from MarketingSherpa Summit 2017 that will surely enlighten you about the upcoming email marketing industry trends and help you in building an effective email marketing strategy.
A brilliant tweet that caught our attention was on email optimization. Optimizing thought process is the first step to optimizing emails.
Eunice Zaldivar (@E_Zaldivar): “We don’t optimize #email we optimize thought sequence” #sherpa17 #emailmarketing”
Email Marketing is all about establishing a conversation with real people. MarketingSherpa 2017 had quite a few takeaways on the same lines.
Creativation Mktg (@CreativationMkt): “Don’t dehumanize your #marketing.”@FlintsNotes #sherpa17
Add interactive elements like GIFs, Videos, and Cinemagraphs in your emails and give your emails a “human” touch and tinge of “RICHNESS”.
Andy Zebulske (@AndyMZebulske): Skip the marketing talk and use conversational language #sherpa17
— Anittah/Digital (@stealthCMO) April 12, 2017
With what purpose do you write your email copy? To generate leads? To get higher click-through rates? To enhance customer engagement?
Well, your email should invariably foster the right conclusion in the minds of your subscribers, as rightly promoted at Sherpa 17.
Andy Zebulske @AndyMZebulske: The copy can be amazing but if it doesn’t foster the right conclusion it’s useless #sherpa17
Len Shneyder (@LenShneyder): Rule #1 is never buy a list says @carlybrantz #emailmarketing #sherpa17 via @SendGrid
— Sharon Mostyn (@sharonmostyn) April 11, 2017
Daniel Burstein (@DanielBurstein): “I run a digital chop shop at @SAP .” — @GingerShimp Best analogy for content reuse I’ve ever heard. #Sherpa17
Sharon Mostyn (@sharonmostyn): Capture interest and provide clarity in the first 4″ of the email. Get a click! (Decibels matter) #Sherpa17
There was a time when email marketing was considered to be a dying advertising medium. However, email has outperformed all the marketing media including social media in terms of generating ROI.
Experts at MarketingSherpa Summit 2017 second this fact.
Chip Scully (@chipscully): #Email delivers best marketing #ROI @ 122%. No other media exceeds 40% @Adestra #sherpa17
— Gray Loon Marketing (@GrayLoon) April 12, 2017
EmailMonks at Sherpa17
EmailMonks’ “Selfie with Monk” fever hasn’t waned yet. It was quite evident by the stellar response we got at our booth. All in all, it was a memorable as well as insightful experience for the Monks and Sherpa 2017 totally rocked it.
Did you visit Sherpa 17? How was your experience? We would love to read your comments and learn more about how you found interacting with the marketing intellectuals.