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Kevin is the Head of Marketing at EmailMonks, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

1 thought on “Email Preview Text: Importance, Best Practices, Tips & more!”

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    Hi,

    thanks for the post. What are the chances that an email with a preheader (coded as an invisible text snippet) ends up in a spam folder?

    Jaroslav

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