Responsive Email Design – It’s hot on the digital table !
Talking about the significance of mobile optimized email and the key considerations, thereon, marketers face challenges in terms of the different screen sizes of the mobiles resulting in sad design views at times, although the emailer is crafted meticulously.
Why is there a need for responsive emailers?
With the outgrowth of smartphones and tablets, this one-size-fits-all approach isn’t necessarily the best practice any longer. When you view these same emails on the mobile, you’re seeing a zoomed out view of the email, usually at 50%. This makes the text impossible to read, as it’s half the size.
What’s a responsive emailer and how will it benefit?
Here’s, where one of the recent construct of web design – responsive email design chips in. As the name self explains, responsive emailers are designed to respond to the cross platforms like tablet, desktop, mobile and much more without being contorted. The biggest benefit out of such EDMs is a quick call to action. Subscribers would not have to dabble with the Email resulting into better CTR, Response rate and Opens at a great extent for the marketers.
How to design one such responsive emailer?
According to Return Path, one of the global leaders in the email intelligence; using the CSS3 coding technique called “media queries” you can design your email to automatically re-format and re-size itself to optimize for whatever screen size your recipient is using to read your email. It can also be used to hide non-essential elements of the email from the mobile reader, thus making sure the main call-to-action of the email is easily found, and can change various other elements of the email, including text size and color, background images and background color.
One thing to note is that responsive email design works only in the native mail apps in the iPhone and Android. Recipients reading emails on their mobile devices using either the mobile browser or proprietary email apps (for example, the Gmail app) will see the desktop version of the email.
Although responsive email design shoots up the man hours and resources cost a little, it will at the same time provide with improved user experience for your mobile subscribers. In turn stepping up the bottom lines.
In case, you are looking to get a responsive email designed for their newsletter campaigns, we’d be more than happy to help out. Or, if you’re looking to do it yourself, we hope this post will be helpful to you.