Top 10 Industry Experts Share Holiday Email Marketing Tips for 2017 [Infographic]
As we race towards the fourth quarter of the year – the most crucial time for marketers- we see businesses gearing up to draw maximum conversions for their business. Irrespective of the type of business, marketing takes an entirely new turn during the holiday season.
The holiday season is almost here, and hence, to make your holiday email campaign planning and execution simpler, top 10 influencers from the email marketing and social media world bring to you tips, tricks, and predictions in this most amazing infographic – Holiday Email Marketing Tips and Trends- Experts Speak!
Here’s our coolest panel:
Holiday Email Marketing Trends Predicted by The Experts
We asked our experts to shed some light on the top trends that the email marketing industry is expected to see this holiday season with some actionable tips and tricks for effective holiday email campaign planning. We consolidated their responses, and here are the most recommended tips:
Innovate with Interactivity
We had predicted at the beginning of the year that 2017 will be the year of interactive emails. And it’s interesting that 5 out of our 10 experts recommend more use of interactive elements to continue into the holidays. Sending kinetic emails and coupling the message with visual elements will help in drawing more readers and grabbing the attention of subscribers to your emails at a time when the inbox is pretty crowded.
Adopt Smarter Segmentation and Targeting
Segmenting your email database is of utmost importance in order to send relevant, timely and tailored messages to your subscribers. Subscribers demand more value, more service, and more relevance. So the closer you get to understanding the user behavior of your target audience, the better off you will be in creating tailored messages. Segment your database on the basis of age, gender, demographics, and purchase pattern to make your subscribers/ customers feel special and thereby keep them engaged.
Build Responsive Design
With 54 percent of subscribers viewing their emails in a mobile device, i.e. more than half of your customer base; it is indispensable that you start designing emails with mobile in mind. It is necessary to make sure that the Holiday emails you design render well across all devices.
Add Fun with Gamification
Gamification helps in driving more user engagement and also in keeping users engaged. Add some fun elements to your emails and see how they work wonders for your email campaign this holiday season.
Incorporate Machine Learning
In the world of email marketing, this is the era of targeted emails. Deliver 1:1 communication by embracing machine-learning. With lots of tools available, it isn’t rocket science and helps you in providing insightful recommendations to customers.
Set Appropriate Fallback
Animation and interactivity can certainly make your emails awesome. However, make sure you design an appropriate fallback experience for those devices and email clients in which interactivity is not supported.
This was just a glimpse of the tips shared by the influencers. View infographic for more insights and download the e-book for a detailed view of email marketing trends for 2018.
Wishing you rocking success with your holiday email marketing!