Want more from your transactional emails? Chant these 5 holy best practices
Transactional emails may appear to you as one of the least appealing emails in the industry, but these emails attain higher open rates. As 64% of the customers consider transactional emails one of the most valuable emails in their inbox, however, it’s a pity that they are still underutilized.
The main motive of transactional emails is to gain new customers by offering new products as well as retaining the existing customers. Subscribers’ double check their transactional emails to reassure their made purchases and many of them archive the transactional emails as well.
According to a survey, bulk emails attain $0.13 per email while transactional emails alone attain $0.75 per email. According to another recent study, subscribers spend more than 14.8 seconds over transactional emails, which is 185% more than the average 5 second email. As the stats clearly shout, transactional emails should be given more importance as they hold the potential to outperform bulk emails.
|Transactional Emails||Bulk Emails|
|Open Rates Attained||115%||15%|
|Click Rates Attained||12.50%||4%|
|Transactional Rates Attained||0.76%||0.09%|
Let Monks walk you through the lane of transactional email best practices to make the most out of your transactional emails.
Types of transactional emails
- Legal notices
- Acceptable use policy updates
- Account creation
- Order status
- Password reset
- Shipping notifications
- Thank you emails
- Product feedback
- Support ticketing
- Order confirmations
Woo your subscribers with Transactional emails best practices
#1 Ditch the no-reply email addresses
No-reply email addresses simply give a “don’t care” expression and also increase the chances of spam complaints. Another disadvantage of using the no-reply email address is that consumers don’t add your address in their address book, because it’s of no use. Countries like Europe don’t allow the no-reply address thus, it is crucial to use working email address that can be added to the consumers address book.
#2 Specific subject line
A transactional email subject line should communicate well with your consumers. It should specify what the email is all about. As using the right subject line can help in increasing the open rate, thus, instead of making it promotional, make the subject line informational.
#3 Visible Brand
When you are sending a transactional email to your consumers include your brand’s logo to make sure that your emails carry the same look and feel. A recognized brand’s logo will help in building the trust and attain faster click to open rates.
#4 HTML and plain text emails
Because transactional emails attain the great clicks, it is vital to make the design compatible for on the go user as according to a recent survey more than 50% people now check their emails on mobile. HTML emails are great, but plain text emails make it easy to read over smartphones and other devices.
#5 Below the fold promotions
Transactional emails are the best visible locations to promote your offered services/products. However, it can also go against you as most laws don’t allow it. CAN-SPAM act makes sure that your marketing content is secondary. Thus, if you are thinking of promoting your services, then below the fold is your location.
- Personalize your copy as much as you can
- Strong CTAs are your key
- Address your consumer
- Thank your customers
- Keep on the go users in mind
- Make sure that you follow the CAN-SPAM act