How Facebook Amplified the ROI of Their Email Campaign

by Making Structural Changes in Salesforce, Reducing the TAT & Making the Deployment of Their Campaigns Error-free

Facebook's Journey with EmailMonks

Email Campaigns
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About Oculus & Portal

A school-based social network that began way back in 2004, today Facebook boasts of being the largest social networking platform in the world with mammoth revenue.

Facebook, being a futuristic company, launched two ground-breaking ventures – Oculus and Portal.

While Oculus aims to redefine digital entertainment with their advanced Virtual Reality gaming headsets, Portal helps the users stay connected with their unique offerings.

Their initiative necessitated a reliable email execution partner to deploy their business growth strategy.


EmailMonks has enabled our teams to operate at a higher level by making the building and coding of complex emails easy, allowing our teams to focus on the strategies that move our business forward.

Leighton Chun CRM and Growth Leader at Facebook

How EmailMonks Facilitated Seamless Email Deployment for Facebook

Facebook was looking for real time response, vast experience in Salesforce and exemplary execution capabilities. To cater to these needs and huge subscriber base, EmailMonks took a holistic approach and devised a unique modus operandi.

Addressing the hassle of campaign management

Campaign Management was a prominent challenge for the Facebook team. EmailMonks provided them with streamlined, end-to-end email campaign management services.

They deployed 41 email campaigns for the client. Apart from that, they created 3 new journeys for Oculus: Welcome, Ratings and Reviews, and Onboarding.

They also updated 4 journeys, namely Abandoned Cart, Browse Abandonment, Onboarding, and Welcome Series for Portal.


Expert assistance for the setup of Salesforce Marketing Cloud and structural changes therein

As Facebook aspired to have expert assistance for structural changes in SFMC, the Salesforce certified professionals at EmailMonks implemented onboarding emails for the new subscribers and customer journeys to nurture the leads.

EmailMonks has now become their go-to place for everything they want to get done in SFMC – proper folder structure, data extensions, list management, and unsubscribe management.


Meticulous design and coding of a huge chunk of email templates in the Salesforce-powered platform within the shortest Turnaround Time (TAT)

To fulfil the need of deploying the giant volume of campaigns within the expected timeframe, EmailMonks deputed Salesforce expert team consisting of a designer, developer, and campaign manager, who created pixel-perfect design layouts and carried out the entire email campaign execution.

  • 250+

    Emails Coded

  • 12+

    Emails Designed & Coded

Facebook expected the development of the email templates at a TAT of 5-6 days. The dedicated team at EmailMonks succeeded in completing the task in as less as 1 working day.

They took the accountability of deploying their campaigns on time based on the diverse geographical areas and resolved their challenge of getting real-time response.


Coded dynamic content with the use of AMPscript scripting language

An important objective of Facebook was to render personalized content to every subscriber with the help of AMPscript emails.

The EmailMonks team made the best of data extensions and AMPscript, SFMC’s proprietary scripting language, to format subscriber data in order to send highly targeted emails for Facebook.

The developers aided better personalization with the help of AMPscript emails, which ultimately garnered better subscriber engagement.

Similarly, they created dynamic links which would change based on the date and time the link is clicked on, especially important for time-based deals.

  • We created a total of 50+ AMPscript emails for Oculus and Portal.

A glimpse of the high-performing email campaigns designed by EmailMonks


The speed to deliver finished campaigns — from the email design, coding, QA, configuration in SFMC and testing prior to the final send, impresses the most about EmailMonks.

Leighton Chun CRM and Growth Leader at Facebook

Partnering with EmailMonks Made a Striking Difference

Facebook found a reliable and trustworthy execution partner while EmailMonks was happy to have a delighted customer.


Bolstering the big launch of Oculus Rift S and Oculus Quest

The launch of Oculus was a historic occasion for Facebook. EmailMonks facilitated the coordination of multiple teams with the CRM team to successfully deliver emails to the huge subscriber base for the launch of Oculus Rift S and Oculus Quest on 21st May 2019 during the biggest annual F8 developer conference by Facebook.


Learn more about Email Campaign Management Services