- This infographic is brought to you by :
- Email Monks
Vision6 & EmailMonks have evaluated some of the best performing emails from their customers and found the common elements that make them successful.
Attention grabbing subject lines are personal, relevant and timely. A subject line should focus on the benefit you are providing the customer. A one-size-fits-all subject line formula does not exist. So, experiment to see what works best for your business and then repeat your success.
An email From Name is the inbox field that tells your reader who sent them the message. It is also the foundation of your email brand and reputation.
If people don’t recognize your From Name, they will not open your emails or they could mark them as spam. Pick a From Name your subscribers will recognize and then use it consistently.
A preheader is the short summary text that follows the subject line when an email is viewed in the inbox. Don’t waste this precious space as it’s displayed as a preview in the inbox. Customize your pre-header so that it is an extension of your subject line.
Including your sender details in your emails is a Spam Act requirement in most countries. Make sure to include your organization’s name, address and check that the reply-to address is working and monitored.
To comply with SPAM laws, every email you send must include an unsubscribe link. Vision6 helps ensure you’re spam compliant by automatically adding an unsubscribe link to every email.
Take your email marketing to the next level by sending beautiful emails in minutes. Hire an expert email marketing agency - create robust automation workflows and track your results.
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