Fashioning a sense of urgency in an email with countdowns to promote any sale, event, or any other communication; affects your email campaign positively. Countdown makes the email look exclusive & preeminent.
Countdown in emails is compatible across all platforms. However, Outlook & Lotus will render the images if they are provided proper fallback support.
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With right kind of menu navigation, users can actually surf across various products or service categories right within their inbox. What makes this element a Rockstar is that it helps to keep the email short and concise, which especially works for the mobile view.
Menus will have mobile native app support whereas Desktop email clients will show fallback content. These effects will not be supported in Windows mobile.
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With rotating banners, there are multiple advantages from the standpoint of showcasing multiple images to driving customer interactions. Rotating banners not only make the email aesthetics attractive and catchy, but also help to keep the email length in check.
The rotating banners work perfectly fine on Apple Mail, Thunderbird & Mobile Native Email applications. However, you need to provide appropriate fallback to let it work flawlessly in other email clients.
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With sliders, you can better your email campaign by displaying multiple products in limited space. Sliders encourage engagement as user needs to click to view the next or previous slide, unlike rotating banners that rotate in a loop. Also, you can have a different CTA in each slide.
All the major email clients like Apple mail and Thunderbird support sliders in email. However, other email clients will provide a smooth and proper fallback.
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Have you been sending those coupons to your loyal customers? Or product recommendations? If yes, you must introduce the scratch and flip effect in your emails.
With flip, you can cut down on lengthy content paragraphs and flip flop cards to showcase two sides with different information.
With scratch effect, you could send out coupons, offers, and other discount codes. A little drama helps to enhance engagement. Your recipients can scratch the code and redeem the offer. You can also use a scratch effect to launch a new product or show a news in a progressive manner.
Flip and scratch effect have mobile native app support. Apple Mail and Thunderbird will support flip and scratch on hover whereas other desktop email clients will show full fallback contents. It will have no support in Windows mobile.
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With accordions, you can stack up the content and send out more verbose emails without actually making recipients to scroll.
Moreover, you can smartly show different email layouts to desktop and mobile recipients so that the email might be longer when viewed on desktop, but automatically converts to smart accordion when viewed on mobile phones.
With accordion, marketers can measure the clicks on the tabs and identify the area that draws the maximum visibility. Marketers can also choose to progressive disclose information to enhance engagement.
Accordion has mobile native app support whereas Desktop email clients will show full fallback content. Accordion is not supported in Windows mobile.
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Interactive graphs are immensely helpful in showcasing information in a highly visual way and increasing the credibility of your information.
Interactive graphs are compatible across almost all the email clients. Outlook and Lotus are two platforms where the graphs would be legible, but the animation might go missing.
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To collect data from your subscribers, you have two options:
Integrated forms in email increase the form filling efficiency manifold. Currently, only Text box, Paragraph, Checkboxes, and Radio Buttons are supported.
Email clients like Apple Mail, Gmail Desktop, Yahoo Desktop, AOL, Outlook on Mac will display a functional form. Email clients like Lotus Notes, Outlook 2007, 2010, 2013, Outlook.com, Mobile third-party applications like Gmail app, Yahoo app, etc. will have proper fallback support fulfilling your request to get details.
Thunderbird will display the form, but it will not function. Apple has limited support for text area, so Apple users might not be able to fill the text box. Also, there is a possibility that the user isn’t able to input ‘space’ between words. Temporary workaround is to press ‘alt+space’ to input a space.
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According to Email Institute, GIF emails increase click-through rate by up to 26%. And according to Marketing Sherpa, using GIF emails can help increase the conversion rate by 103%.
With such results to back the use of GIF in email, many businesses are now using GIFs abundantly. A GIF adds a fun element to email, making it engaging and entertaining.
Outlook & Lotus would show the first frame of the GIF as fallback. Apart from these, GIF is compatible across all platforms.
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Imagine if you could add more content than you can in an accordion or slider without increasing the length of an email? A medley of accordion and carousel, a collapsible carousel stacks up content in rows and columns.
Collapsible carousels are supported by Apple mail, AOL, all native apps, iPad, and Outlook configuration with Mac iOS. For rest of the email clients, you need to provide proper fallback support.
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Integrated search box inside the email body is achieved through CSS3 and PHP script; your subscribers can use this to fill in search words within the email itself. Click on search button – and Voila! GET RESULTS either directly on the webstore or on Google.
Email clients like Apple Mail, Gmail Desktop, Yahoo Desktop, AOL, and Outlook on Mac will be having functional search. On the other hand, Email clients like Lotus Notes, Outlook 2007, 2010, 2013, Outlook.com, and Mobile third-party applications (Gmail App, Yahoo App) will have proper fallback support fulfilling your request to get details. Thunderbird will display the Search box but it will not function.
Apple has limited support for text box, so Apple users might not be able to fill the box. Also, there is a possibility that the users might not be able to input "space" between words. Temporary workaround is to press "alt+space" to input a space.
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Positioned with the help of CSS, it’s a CTA that remains fixed in a layout when rendered in an email client and does not move irrespective of the scroll while the other content can scroll up or down seamlessly. This ensures the subscriber does not overlook the CTA.
This feature is only for Android mobile devices. While it is supported in Android Native and Boxer App, it is not currently supported in Android Gmail, Yahoo, Outlook App (they do provide fallback). Moreover, all iPhone devices will render a fallback only.
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Keyframe animation based on kinetic click-event can help you create an ‘experience’ in email. Keyframe animation generates better email engagement by involving the subscriber to take an action to experience the animation. This helps generate better click-through rates.
Kinetic click-event keyframe animation is currently supported by the following email clients: Apple mail, iOS mail, Android native app, AOL, Outlook iOS.
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Maze is one of the most loved games among people of all ages. Everyone enjoys solving a maze, and we thought to bring that fun in email. So, we created the first-ever maze in email, which can be played via a gaming console in the email itself.
We used the following elements to create this game:
We also build a story around the email, where the character, Alex, was stuck in traffic and the player had to help him reach home in time.
The controller at the bottom of the email was developed with background inputs, which were directly connected to its actions that helped to update the background position of Alex. Choosing an inappropriate path that was a dead end showed an error (lose) message, whereas choosing the right direction and helping Alex get to his home displayed a win message.
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This game is compatible in Apple Mail (both Mac and iPhone), Outlook 2011 and Android Native All.
Unlike usual fallbacks, this time we created personalized fallback for respective email clients.
For all the non-supportive email clients, a customized fallback message was rendered based on which email client was used to view the email. We accomplished this by using email client specific conditional code.
For St. Patrick's Day email, we ideated an email with the elements and folk-lore that revolve around this festival.
We conceptualised the email with a story where a leprechaun has hidden a pot of gold somewhere and the reader has to hunt for it. There are 3 clues to solve and reach the treasure. With each correct answer, the reader advances to the next clue, and with a wrong answer, the reader gets an error message and has to start the hunt again. The animations here are also achieved with the help of click-based keyframes.
The reader can also share the email on social media on successfully completing the hunt.The best part of this email is that it is fully responsive and renders well on all devices, regardless of the screen size.
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These gamification emails are compatible in Apple Mail (both Mac and iPhone), Outlook 2011 and Android Native All.
Unlike usual fallbacks, this time we created personalized fallback for respective email clients.
For all the non-supportive email clients, a customized fallback message was rendered based on which email client was used to view the email. We accomplished this by using an email client-specific conditional code.
With full screen slider, you can better your email campaign by displaying different products on each slide. Full screen sliders encourage engagement as user needs to click to view the next or previous slide, unlike rotating banners that rotate in a loop. Also, you can have a different CTA in each slide.
Full screen slider is compatible in Apple Mail (both Mac and iPhone), Outlook 2011 and Android Native (all).
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AMP will enable marketers to unravel new opportunities in the world of email design. It will let the subscriber take action in the inbox itself without the need to visit the landing page.
AMP emails presently work exclusively on Gmail email client and SparkPost ESP. It will soon extend support to the other email clients and ESPs.
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