Applicable to every email marketer and their subscribers – No? Change preferences, be more flexible & considerate ensuring that your relationship comes as an example of a match made in heaven!
While Sandra & Peter had different preferences,
here are 8 pitfalls enabling subscribers to walk away
on a different pilgrim’s process.
You might undergo an email relationship crisis with your subscribers for a host of the below reasons:
Where is the unsubscribe ?
If not, I’ll mark as SPAM!
You are being smart, but that’s not a very pious practice! You make the text small and hard to find, but remember that will just increase the spam complaints and hurt your domain reputation!
Well, smart again huh? Using misleading language is a common practice that many brands adhere to. Saying “Unsubscribe” or “Opt-out” clearly against “Receive no more updates” makes the message more credible. Use standard language as prescribed in the CAN-SPAM act.
Will that help reduce the unsubscribe rate? Hold on – It won’t! So, rather than setting your unsubscribe link way beyond visual pathway to reduce opt-outs, put it across at an ideal place, not quite above the fold, but also not in a hidden way below the fold.
Now that’s super clever you must be thinking! Well, it’s unfortunately not! According to the legitimate commercial email laws, it is mandatory to provide an unsubscribe link or button in your email and if you don’t you are under the lens of the almighty!
It’s better to provide an easy unsubscribe option than hiding it and rising the spam complaints.
Email Report, 47% of respondents said that if they were presented with
the option to “opt-down” during the unsubscribe process, they would consider it.